Customer Marketing Manager

Lactalis Ltd.; Redhill; On-site; GBP 60,000 - GBP 80,000; Full time

Job description

Title: Customer Marketing Manager Full-time 37.5 hpw (G7)

Location: Redhill, Surrey. Hybrid working, 2 days working from home per week

Summary: Develop & manage the delivery & execution of customer marketing plans across all Lactalis brands/channels & retail customers

Reporting Line: Head of Sales Strategy & Development

Direct Reports: Management of Customer Marketing Activation Intern

Main tasks and responsibilities

Customer Shopper Activation

• Develop strategic customer specific shopper marketing plans by channel & customer that drive trial & repeat for our key brands
• Work closely with marketing & brand teams to align shopper activation with ATL campaigns and our category strategy
• Measure ongoing effectiveness of customer action. Capture and review execution & ROI on all shopper activity & make recommendations for improvement
• Drive the digital agenda through delivering a structured online activation plan, specific to each customer & aligned to our overall digital strategy & areas of focus
• Develop retailer specific marketing creative
• Monitor competitor shopper activation and create best practice for in store & online campaigns
• Develop positive working relationships with Retailer Buying & Category Planning teams
• Full management of retail shopper marketing agency relationships for each customer (Dunnhumby, Nectar 360 etc)
• Regularly share shopper activation updates & reports on all brands internally
• Ensure regular reports and ad-hoc reports on brands and competitor activity are produced as requested by management team

NPD

• Develop, plan & execute shopper marketing support plans for all NPD innovation
• Track launch of NPD innovation on an ongoing basis (ROS, store listing, promos, disbn. build)
• Review competitor market launches
• Collate ‘market landscape’ regularly & share findings internally

Retail Sales

• Deliver structured programme of retail callage & merchandising
• Management of retail activation agency
• Analyse and communicate results & recommendations for improvement

Trade PR & Comms

• Build structured trade communications & trade advertising programme
• Management & bi-weekly calls with trade PR agency
• Manage approval process for press releases
• Manage approval for feature copy
• Develop trade PR adverts for titles like The Grocer

Trade Marketing Administration

• Ensure the Trade Activation plan is accurately & regularly updated
• Ensure promotional grids for all key SKUs in key customers updated monthly
• Manage & track spend to budget for Trade Marketing, trade agency fees & retailer data
• Develop & share ongoing insights with commercial & marketing teams, sharing best practice

Essential Skills/Experience/Knowledge

• Degree or equivalent
• Demonstrated experience in sales & marketing in food and retail FMCG
• Ability to analyse and evaluate data against key indicators, to monitor programs, projects and plans to set targets
• Strong presentation skills
• Creative flair, confidence and driven to succeed
• Proficiency using key Microsoft software (Word, Excel, PowerPoint, Outlook)
• Financial Awareness & understanding of budget management
• Demonstrated ability to interact effectively with people at different levels

Desirable Skills/Experience/Knowledge

• French speaker (desirable but not essential)