Head of Brand Experience

General Mills; Uxbridge; Hybrid; GBP 75,000 - GBP 95,000; Full time

Job summary

A leading global food company is seeking a Head of Brand Experience based in Uxbridge, UK. In this pivotal role, you will lead the global brand strategy for Old El Paso, managing iconic campaigns that connect with consumers across diverse markets. Your experience in high-profile creative agencies will drive both short-term demand and long-term brand growth, while your strategic mindset and storytelling skills will influence key stakeholders. The role offers a hybrid working model along with attractive benefits including health insurance and opportunities for personal development.

Benefits

Flexible hybrid work policy

Health and dental insurances

Employee Assistance Program

Bonus scheme

Enhanced pension contributions

Qualifications

• Significant creative experience ideally within a high-profile creative agency.
• Proven track record of developing and delivering masterbrand campaigns.
• Strategic thinker able to shape a brand narrative.

Responsibilities

• Lead the end-to-end brand experience strategy globally.
• Create and deliver best-in-class global campaigns.
• Balance short-term activation with long-term brand health.

Skills

Strong storytelling skills

Influencing skills

Commercial acumen

Experience in high-profile creative agency

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

About the Job

We’re looking for an exceptional Head of Brand Experience to lead the global brand experience agenda for Old El Paso at General Mills.

This is a pivotal leadership role, sitting on the Old El Paso Brand Development (BDT) Leadership Team and partnering closely with the Marketing Director. You’ll define the long-term vision for how the brand shows up in the world, while deploying annual brand experience plans that drive both short-term demand and long-term brand growth.

From masterbrand campaigns to culturally relevant moments, you’ll shape how an iconic global brand connects with consumers across markets.

What Your Role Is

You’ll lead the end-to-end brand experience strategy, embedding our “Building Iconic Brands” framework across markets to ensure consistency, distinctiveness, and relevance globally.

You’ll create and deliver best-in‑class global campaigns, building strong partnerships with creative and media agencies and amplifying central brand ideas across paid, owned, and earned channels. You’ll sit on the BDT Leadership Team as a key business partner to the Marketing Director, influencing senior stakeholders across brand, innovation, sales, insights, media, and key markets.

You’ll balance short‑term activation with long‑term brand health, anchor planning in deep consumer understanding, and drive cultural relevance through agile, breakthrough ideas. You’ll also lead and develop your team, setting clear strategic direction and building strong capability.

What You Will Bring To The Team

You are a highly accomplished professional with significant creative experience, ideally within a high-profile creative agency or agency‑client partnership.

You bring a proven track record of developing and delivering masterbrand campaigns — from brief through to production — that have driven strong commercial results across multiple brands and international markets, ideally across Europe or Australia. You’re a strategic thinker with a clear point of view on brand and the ability to shape and evolve a brand narrative to resonate across different cultures and local market contexts.

You bring strong storytelling and influencing skills, the ability to work confidently in complex, matrixed organisations, and the commercial acumen to connect creativity to business results. You’re comfortable with ambiguity, curious by nature, and passionate about building iconic brands through powerful consumer experiences.

What’s in it for you?

Work with Heart - offers us flexibility thatalsorequires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every familyto have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer‑to‑peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work