Performance Marketing Manager

Scottish Friendly; Glasgow; Hybrid; GBP 45,000 - GBP 65,000; Full time

Job summary

A leading mutual life insurance office in Glasgow is seeking a Performance Marketing Manager to drive multi-channel acquisition campaigns. The ideal candidate has performance marketing expertise and analytical skills to optimize marketing strategies. You will manage relationships with affiliate partners, collaborate with other marketing teams, and ensure campaigns meet performance KPIs. This role supports a hybrid working model with a strong focus on personal development and well-being for employees.

Benefits

25 days annual leave plus bank holidays

10% employer pension contribution

Private Healthcare

Cycle-to-work schemes

Wellbeing support

Recognition awards

Qualifications

• Experience in a performance marketing or acquisition role.
• Results driven with a proven track record in performance marketing.
• Strong analytical tools experience, including GA4 and Looker.

Responsibilities

• Build relationships with affiliate partners to achieve performance KPIs.
• Collaborate with PPC & Paid Media Manager on campaign strategies.
• Manage testing roadmaps to improve CPA and ROAS.
• Analyse performance data and produce actionable insights.

Skills

Performance marketing experience

Analytical skills

Communication skills

Time management

Experience with GA4

Experience with Looker

Self-starter

Education

Marketing Degree or equivalent experience

Tools

Excel

Data Studio

Job description

Overview

Do you want to be part of something more than just a financial services business? Do you believe everyone, regardless of wealth, should have the opportunity to save and look after their loved ones? Do you want to be part of something that has been here for 160 years and help it be here for 160 more?

Scottish Friendly have an exciting opportunity to join our team. Based in Glasgow City Centre, we are one of the most progressive mutual life insurance offices in the UK. We have a strong, clear culture which has grown since 1862 with our customers and colleagues of today and the future being at the heart of that growth.

We are looking for a data‑driven and strategically minded Performance Marketing Manager to help drive the planning, optimisation, and reporting of multi‑channel acquisition campaigns.

You will work closely with our Affiliate Marketing Manager & PPC/Paid Media Manager to drive measurable growth, increase ROI, and scale our digital performance through continuous optimisation and testing.

This role is ideal for someone who thrives in a fast‑paced environment, has deep analytical capabilities, and is passionate about performance‑led marketing.

Responsibilities

• Build positive working relationships with affiliate partners with a view to ensuring that we are achieving channel and partner KPI’s.
• Work with the Affiliate Marketing Manager to integrate new affiliate partners into the wider acquisition strategy and ensure positive performance.
• Collaborate with the PPC & Paid Media Manager to ensure alignment across bidding strategies, budget allocation, channel mix, and campaign optimisation approaches.
• Manage testing roadmaps (A/B, creative, audience, landing pages) to refine conversion paths and improve CPA/ROAS.
• Ensure multi-channel campaigns hit performance KPIs consistently and highlight actions for improvement.
• Analyse, gain insight and make recommendations from dashboards across GA4, Looker & Power BI.
• Translate data into clear narratives and recommendations for marketing leadership.
• Support the execution of segmentation and targeting strategies, ensuring campaigns are tailored to target audience, audience behaviour, lifecycle stage, and intent signals.
• Work closely with creative, content, ecommerce, retention & product teams to support campaign execution.
• Support forecasting and monthly budget planning across all paid media channels.
• Evaluate channel profitability and recommend budget reallocations based on performance trends.

Qualifications & Skills

• Experience in a performance marketing or acquisition role.
• A Marketing Degree or equivalent experience.
• Financial services experience preferred, but not essential.
• Experience across both paid search and affiliate marketing.
• Demonstrable success scaling performance channels and improving CPA/ROAS.
• Results and commercially focused with a proven track record of developing and implementing performance marketing campaigns.
• Strong experience with analytics tools, (GA4, Looker, Data Studio, Excel).
• You must be a self-starter who enjoys working at pace.
• Excellent communication skills and the ability to tell clear stories with data.
• Strong time management and planning skills.

With assets under management of over £4.2bn and more than 853,000 members we have lots to look after and lots more to do. If you want to be part of the team and you think this is you, we would love to hear from you.

Benefits

We support life inside and outside work, offering:

• Recognition awards: Win exciting prizes, including one weeks’ annual leave plus £3,000 spending money.
• Refer-a-friend scheme: Earn rewards for bringing talented friends to our team.
• Annual Leave: 25 days annual leave (rising to 28 with service) plus 8 bank holidays, and options to buy or sell extra days.
• Supporting the future: 10% employer pension contribution, 4 x group life cover.
• Getting around: Access to cycle-to-work schemes, Electric Vehicle scheme* and travel loans.
• Wellbeing: 24/7 GP access, EAP, Private Healthcare, and free legal/financial advice a variety of savings at top high street and online retailers.
• Hybrid model with up three remote days per week, totalling 35 hours per week Monday to Friday.

We are committed to creating an inclusive environment where all colleagues feel valued, respected and represented. If you require any accommodations during the application process, please don’t hesitate to let us know.

16 Blythswood Square, Glasgow G2 4HJ United Kingdom