PPC Specialist

Arnold Clark Group; Glasgow; On-site; GBP 80,000 - GBP 100,000; Full time

Job description

We are looking to hire a highly driven PPC Specialist to join our Marketing department team at our Hillington Head Office in Glasgow.

Ready to work with a large advertising budget in one of the UK’s biggest in-house marketing departments?

You’ll be responsible for driving digital growth via our paid advertising accounts on key business goals and objectives, ensuring a strong ROI.

Working closely with our design, engineering and marketing executive teams, we’re looking to take our online biddable channels – search, shopping, video and programmatic – to the next level.

To be a great fit for this role, you’ll approach challenging business problems with a positive, proactive attitude, and be focused on changing our business for the better. We’re looking for a results-oriented individual with the drive to meet and exceed our business objectives.

We offer:

• 33 days’ holiday allowance with room to grow
• Generous retail discounts
• Private healthcare
• Simplyhealth – all employees have access to a GP 24/7 and can claim money back on medical and dental treatments
• Pension scheme
• Maternity and paternity packages
• Opportunities for training and progression

Hours

Full time: Monday – Friday 9am – 5.30pm (Hybrid once fully trained)

What will you be doing?

• Manage the implementation, tracking and measurement of numerous campaigns across a range of business areas
• Apply optimisation techniques and experimentation on an ongoing basis to ensure maximum performance and ROI
• Design and execute tactical and strategic initiatives
• Collaborate with members of the wider Marketing department, as well as stakeholders
• Provide detailed campaign reports and insights for stakeholders
• Work with strategic leaders at Google to help drive performance
• Think holistically about the impact of paid advertising on broader marketing strategy
• Consider the digital customer journey at all times

What skills will you need?

• Expert-level understanding of Google Ads, Merchant Center and programmatic advertising
• Commercial-mindedness, and the desire to deliver high value to the business
• Exceptional attention to detail and the ability to produce consistent, high-quality results and outcomes
• Strong self-organisation, budgeting and time management
• Experience running A/B tests on ad creatives and the customer journey to enhance performance
• Working knowledge of Google Analytics, Google Tag Manager and business intelligence tools
• Willingness to share knowledge and discuss tactics and approaches
• Enthusiasm for the latest trends in search and paid advertising

Our Culture

Arnold Clark is committed to creating a diverse and inclusive workplace. We strive to create an environment where collaboration, unique perspectives and multiple approaches are celebrated. We care about our employees and our communities, we nurture talent and encourage ambition, and we are passionate about people who take pride in their work. Our employees are at the heart of everything we do – diverse in our make-up, united in our goals.

To find out more about Life at Arnold Clark, visit our website.

Employment within the Arnold Clark Group is offered subject to satisfactory reference and disclosure check.