Performance Marketing Analytics Specialist

DFDS Germany ApS & Co.; Newcastle upon Tyne; On-site; GBP 40,000 - GBP 50,000; Full time

Job summary

A notable logistics company in Newcastle upon Tyne is seeking a Performance Marketing Analytics Specialist to oversee digital analytics and ensure accurate performance tracking. This fixed-term role requires expertise in GA4 and data analysis, with responsibilities including managing tracking frameworks and creating Power BI dashboards. Candidates should demonstrate strong communication skills and a collaborative mindset. The role offers competitive benefits including life assurance and a contributory pension scheme.

Benefits

Life assurance cover

Contributory company pension scheme

Free ferry travel for up to 4 guests

Employee assistance programme

Retail discounts

Health care cashback

Qualifications

• Strong hands-on experience with GA4, including event configuration.
• Comfortable with large datasets and maintaining data integrity.
• Ability to present insights to senior stakeholders effectively.

Responsibilities

• Monitor daily web performance across all digital channels.
• Manage GA4 configuration including events and conversions.
• Build and automate Power BI dashboards and data models.

Skills

GA4 configuration

Data analysis

Communication skills

Collaboration

Behavioural metrics

Tools

Power BI

UTM tagging frameworks

Job description

Overview

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, you could be the newest addition to our team as a Performance Marketing Analytics Specialist.

Be part of the movement - and play your part.

About the role

This role owns the end-to-end delivery of digital analytics across web channels, ensuring performance is accurately tracked, clearly reported, and translated into actionable insight. Acting as the central point of expertise for GA4 and digital measurement, the role works closely with marketing, product, and technology teams to maintain robust tracking, develop meaningful reporting, and drive data-led optimisation of customer journeys and campaign performance.

Please note - this role will be a Fixed Term Contract

Responsibilities

• Monitor daily web performance across all digital channels using GA4, ensuring tracking accuracy, consistency, and data quality
• Validate and maintain tagging frameworks, troubleshoot tracking issues, and collaborate with developers and marketers to resolve issues quickly
• Manage GA4 configuration including events, conversions, custom dimensions, audiences, and governance of UTM and campaign naming standards
• Build, automate, and quality-assure Power BI dashboards and data models, translating complex data into clear, accessible insights
• Analyse user behaviour, conversion funnels, and marketing performance to identify trends, optimisation opportunities, and actionable recommendations for stakeholders

About you

You’re an experienced digital analytics professional, comfortable owning web measurement from tracking through to insight and action. You bring strong hands-on experience with GA4, including event configuration, exploration reporting, and tagging validation, along with a solid understanding of tagging frameworks, UTM governance, and campaign tracking. You’re confident working with large datasets and maintaining data integrity across multiple sources.

You’re analytically strong, able to turn raw data into clear, actionable insight. You understand digital customer journeys, conversion funnels, and behavioural metrics, and have experience identifying optimisation opportunities and measuring test results. You’re familiar with attribution concepts and wider marketing performance measurement, with a commercially focused approach to analysis.

You’re a clear and confident communicator, able to present insights to senior stakeholders and translate technical analytics into plain language. Collaborative by nature, you work well with marketing, product, and development teams. Proactive and detail-oriented, you’re comfortable owning the digital analytics roadmap and are motivated by using data to continually improve digital performance.

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

Working at DFDS

Join the movement and grow with us.

Now about what we can give you. You’ll be able to access some fantastic benefits such as:

• Life assurance cover
• Contributory company pension scheme
• Holiday Purchase Scheme
• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
• Full employee assistance programme including:
• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
• Huge range of retail discounts from high street and online retailers
• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
• Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.

While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.

Are we a match? Then what are you waiting for? Apply Now.

If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis.

We look forward to hearing from you.