Digital Marketing Manager

Business In The Community; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading community-focused organisation in Greater London is looking for an experienced Digital Marketing Manager to oversee digital marketing initiatives. This role focuses on web development, analytics, and enhancing user experience. You will manage our WordPress website and lead analytics, ensuring compliance with regulations. The ideal candidate has strong digital marketing and project management skills. We are committed to diversity and creating an inclusive environment for all employees.

Qualifications

• Strong digital marketing and website management experience.
• Confident using analytics tools and turning insights into action.
• WordPress, SEO, and CRO expertise required.

Responsibilities

• Deliver digital and website projects that enhance UX, SEO, and performance.
• Manage and optimise our WordPress website and mobile performance.
• Lead analytics and reporting using various tools.

Skills

Digital marketing experience

Website management

Analytics tools

SEO expertise

Project management skills

Communication skills

AI trends knowledge

Tools

Google Analytics

WordPress

Hotjar

Google Tag Manager

Search Console

Job description

We are excited you have visited our Careers page. We are seeking talented individuals that are excellent in their field of expertise and are posed with all potential and skills necessary to help us meet future business challenges.

Position not right for you? Share it with someone you know.

Business in the Community (BITC) champions responsible business as essential for long‑term economic growth and resilience. We convene, campaign and consult with business to tackle society’s most pressing challenges‑from climate change and place‑based regeneration to inequality, workplace wellbeing, and inclusive growth.

BITC empowers its members to:

• Lead responsibly by embedding purpose and sustainability into strategy.
• Collaborate across sectors to drive systemic change.
• Act locally and nationally to support communities and unlock opportunity.

Founded by His Majesty King Charles III in 1982, BITC has over four decades of experience engaging business and delivering measurable impact through evidence‑based interventions. As a trusted partner to business and government, we convene leadership, influence policy, and accelerate action, helping shape a future‑ready economy that works for everyone.

Today, over 600+ member companies across the UK work with us to drive responsible business forward.

About the Role

We are seeking a knowledgeable and motivated Digital Marketing Manager to support the development and delivery of digital marketing initiatives, with a strong focus on web development, analytics, user experience, and performance optimisation.

Working closely with colleagues across Marketing, Content, and external partners, you will ensure BITC’s digital channels are high‑performing, accessible, data‑driven, and aligned with organisational priorities. This role is central to maintaining, innovating, and expanding our website as a key channel for member engagement and public awareness.

Key Responsibilities

We’re looking for an experienced Digital Marketing Manager to lead and optimise our digital presence. You’ll ensure our website and digital channels are high‑performing, accessible, data‑driven, and aligned with organisational priorities. This role is central to improving UX, driving engagement, and supporting our mission.

• Deliver digital and website projects that enhance UX, SEO and performance
• Manage and optimise our WordPress website, CMS, plugins, security and mobile performance
• Lead analytics and reporting (GA4, GTM, Hotjar, Search Console)
• Provide clear insights on traffic, engagement, and conversion
• Implement SEO strategy and support teams with best practice
• Explore AI tools to strengthen efficiency and personalisation
• Support digital content, email campaigns, and asset creation
• Ensure GDPR, accessibility (WCAG 2.2 AA+), and digital governance compliance
• Act as digital lead for major campaigns and cross‑team projects

About you

• Strong digital marketing and website management experience
• Confident using analytics tools and turning insights into action
• WordPress, SEO and CRO expertise
• Curious about emerging digital and AI trends
• Strong communicator with excellent project management skills
• Knowledge of responsible business or sustainability is desirable (training provided)

Our Commitment to Diversity

Business in the Community is actively seeking to recruit a diversity of talent. We value difference in all forms and are committed to creating an inclusive environment where everyone can thrive.