Digital Marketing Manager

Warners Group; Bourne; On-site; GBP 60,000 - 80,000; Full time

Job summary

A family-run publishing company in Bourne is seeking an experienced Digital Marketing Manager to lead email and social media marketing efforts. This role involves planning and executing creative campaigns, analyzing performance metrics, and collaborating with cross-functional teams to drive engagement. The ideal candidate has strong digital marketing experience, an analytical mindset, and creative flair. In return, you'll receive a competitive salary, benefits, and opportunities for training and development.

Benefits

Attractive salary

Company pension

Life assurance scheme

Ongoing training and development

Qualifications

• Proven experience in digital marketing — specifically email and social media marketing.
• Strong analytical mindset with the ability to interpret marketing data.
• Creative flair to craft inspiring email and social media campaigns.

Responsibilities

• Plan, create and execute email marketing campaigns.
• Develop and manage social media marketing on relevant platforms.
• Use data analytics tools to track campaign performance.
• Segment audiences and tailor messaging accordingly.
• Collaborate with design, content, and sales teams.
• Stay updated on social media trends and digital marketing tools.

Skills

Digital marketing

Email marketing

Social media marketing

Analytical skills

Creativity

Job description

Warners Group Publications plc is a long-standing family‑run business with a mission to inform, entertain and inspire our communities by providing trusted quality products and content.

Job Title: Digital Marketing Manager

We’re looking for a talented Digital Marketing Manager specialising in email and social media marketing. You will lead the creation, execution, and optimisation of campaigns across both channels, from creative concept to performance analysis. Your goal: reach the right audience with the right message, drive engagement, and deliver measurable results.

You will be the strategic link between creative ideas and data‑driven execution: crafting compelling campaigns that inspire and entertain, analysing performance, refining targeting, and ensuring each marketing effort aligns with our overall brand objectives.

Key responsibilities

• Plan, create and execute creative email marketing campaigns — from regular newsletters to automated customer journeys.
• Develop and manage social media marketing using both organic and paid posts on platforms relevant to our brands, mainly Meta.
• Use data and analytics tools to track campaign performance — generate reports, draw insights, and refine campaigns accordingly.
• Segment audiences and tailor messaging to different customer groups to optimise relevance and impact.
• Collaborate across teams (design, content, sales) to ensure consistency in messaging and brand identity across channels.
• Stay up to date with social media trends, email marketing best practices, and emerging digital marketing tools/technologies.

Required skills & qualifications

• Proven experience in digital marketing — specifically email marketing and social media marketing.
• Strong analytical mindset with the ability to interpret marketing data and draw actionable insights.
• Creative flair! Be able to craft both email and social media campaigns to inspire and entertain our audiences.

The successful candidate will be based in our office in Bourne, Lincolnshire, and will be working in one of the most exciting areas in the Warners portfolio.

In return we offer an attractive salary, a company pension and life assurance scheme, ongoing training and development, and a real career path.

If you would like to be considered for the above role, please apply online by visiting warners.gr/recruit or send in your CV with a cover letter and salary expectations to:

Sharna Tomlinson, HR Manager, Warners Group Publications plc, West Street, Bourne, Lincs, PE10 9PH

Closing date for applications is 16th January, 2026.

Warners Group Publications plc is an equal opportunities employer. If you would like to find out more about our organisation, please visit our website www.warnersgroup.co.uk.

Warning: If you submit an application to Warners Group Publications plc, your application and personal details will be processed in accordance with our Job Applicant Data Privacy Notice available here warners.gr/job-privacy.