Digital Content and Storytelling Specialist

Smart Data Foundry Limited; City of Edinburgh; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading data consultancy is seeking a Digital Content and Storytelling Specialist to enhance their communication strategy. This role involves creating engaging content, optimizing for SEO, and managing social media channels. Ideal candidates should have a strong background in content creation and digital marketing, experience with various tools, and the ability to convey complex data in an accessible manner. Join the team to help position the organization as an industry leader through compelling narratives and digital content.

Qualifications

• Proven experience in content creation, storytelling, or digital marketing.
• Strong writing and editorial skills.
• Experience managing social media channels.

Responsibilities

• Produce clear, engaging content that translates complex data into accessible narratives.
• Plan and publish content across digital channels.
• Collaborate with internal teams to align content with campaign goals.

Skills

Content Creation

SEO Optimization

Data Interpretation

Digital Marketing

Social Media Management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Canva

HubSpot

CMS systems

Job description

Digital Content and Storytelling Specialist

Digital Content and Storytelling Specialist

This range is provided by Smart Data Foundry. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Smart Data Foundry

Smart Data Foundry has a purpose to unlock the power of financial data as a force to improve people’s lives.

What we do

We enable the research ecosystem to flourish through the provision of research ready real financial data.

We create data-driven insights based on real financial data, that identify areas to inform policy change and enhance regulation.

The Digital Content & Storytelling Specialist will be responsible for producing and managing high-quality content that communicates our work, impact, and insights in a clear, engaging, and human way across web, social media, blogs, and other digital platforms. They will bridge the gap between data science and digital communication, effectively showcasing Smart Data Foundry’s data and products to our target audiences.

Content Creation & Storytelling

• Produce clear, engaging, and insightful content that translates complex data and insights into accessible narratives
• Develop blog posts, articles, whitepapers, reports, and case studies in collaboration with data and subject matter experts
• Position Smart Data Foundry as an industry leader through the creation of compelling thought-leadership content
• Craft compelling copy for social media, newsletters, and marketing campaigns.
• Create visually engaging digital assets (e.g., infographics, video, social content) using tools like Canva

Content Distribution

• Plan, schedule, and publish content across digital channels, including the website, blog, LinkedIn, Bluesky and email newsletters
• Work alongside the wider Marketing team to identify and deliver on content opportunities (e.g., sponsored content, PR, guest-blogs)
• Ensure content is tailored for each platform and optimised for engagement
• Develop and implement A/B testing strategiesto test different messaging, content formats, and distribution channels to maximise performance and ROI
• Monitor, analyse, and report on content performance

Brand & Message Consistency

• Maintain a consistent brand voice, tone, and visual identity across all digital content
• Act as a content quality gatekeeper, ensuring accuracy, clarity, and relevance

Collaboration & Internal Communication

• Work closely with data science, engagement, and product teams to extract key insights and shape them into engaging stories
• Coordinate with design, comms, and marketing colleagues to align content with broader campaign goals
• Support the development and execution of a content strategy that aligns with Smart Data Foundry’s goals and audience needs
• Contribute to content calendars, campaign timelines, and channel strategies

Audience Engagement & Growth

• Monitor digital trends and audience behaviour to refine content strategy and increase reach and engagement
• Explore and test new content formats (e.g., video snippets, carousels, interactive graphics) to enhance storytelling impact

SEO & Accessibility

• Apply SEO best practices to written content for improved discoverability
• Ensure all digital content meets basic accessibility standards (e.g., alt text, headings, readability)
• Proven experience in content creation, storytelling, or digital marketing (preferably within a tech or data-driven environment)
• Strong writing and editorial skills, with the ability to simplify complex topics.
• Confidence in interpreting and communicating data in narrative formats
• An understanding of the value of analytics and data science in industry and economic and social analysis
• Good understanding of target markets; including financial services, public sector, NGOs, local and national government
• Experience managing social media channels and growing digital audiences.
• Experience optimising content for SEO
• Ability to work independently and manage multiple projects with attention to detail
• Basic design or video editing skills
• Proficiency with digital content tools such as Canva, HubSpot and CMS systems
• Familiarity with data visualisation tools (e.g., Flourish, Tableau) or infographics
• Confident and experienced at building strong business relationships, both with internal and external stakeholders
• Excellent communication skills and strong verbal reasoning
• An ability to work on multiple projects, prioritising and managing stakeholder expectations
• Ability to deal with ambiguity and react quickly in an evolving and fast paced environment
• Ability to work autonomously, under pressure and with conflicting and changing priorities
• Excellent verbal and written communication skills
• Personable approach with ability to develop positive working relationships at all levels within an organisation
• Self-motivated and proactive

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Writing/Editing and Marketing

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