CRM Executive

In Cork; Gloucester; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A marketing firm is seeking a CRM Executive to coordinate engaging email campaigns and collaborate with creative teams. This full-time role offers competitive compensation and opportunities for innovation. The ideal candidate has 1–3 years' experience in CRM or email marketing and excels in storytelling through content. The position allows for a hybrid work model, combining days in the office with remote work.

Benefits

Competitive compensation

Dynamic work environment

Opportunities for creative innovation

Qualifications

• 1–3 years’ experience in CRM, email marketing, or digital campaign execution.
• Strong understanding of brand storytelling and visual content.
• Hands‑on experience in building and deploying campaigns.

Responsibilities

• Coordinate and execute email campaigns end‑to‑end.
• Collaborate with designers and copywriters for creative assets.
• Own the QA process for flawless execution.

Skills

Email campaign execution

Brand storytelling

Creative collaboration

Attention to detail

Writing and editing skills

Tools

Klaviyo

Braze

Iterable

Job description

CRM Executive

Posted today

Permanent

We’re looking for a commercially minded and creatively driven CRM Executive to help turn our marketing and trading plans into engaging, customer‑centric direct communications.

In this role, you’ll be responsible for briefing, building, and deploying emails across broadcast, targeted, and automated journeys. Reporting into the Head of Retention, you’ll work closely with our creative, brand, merchandising and CRM teams to ensure every communication aligns with our brand, speaks clearly to each audience segment, and supports our wider retention strategy.

This is an excellent opportunity for someone who loves storytelling through content, understands customer behaviour, and thrives in a highly collaborative environment.

This is a full‑time position of 37.5 hours per week, which requires working in the office for 3 days and remotely for 2 days.

Requirements

• Coordinate and execute email campaigns end‑to‑end, from initial brief through to deployment.
• Translate marketing calendars, product launches and seasonal moments into engaging, on‑brand emails.
• Collaborate with designers and copywriters to develop creative assets that reflect brand tone, visual identity, and audience needs.
• Own the QA process to ensure flawless execution: builds, links, rendering, segmentation and content accuracy.
• Manage content workflows, timelines, and feedback loops across creative, brand and merchandising teams.
• Ensure all CRM communications deliver clear, compelling storytelling aligned with the brand voice and customer expectations.
• Contribute new ideas for creative formats, testing opportunities, and innovation within the channel.
• Maintain and evolve the CRM/email playbook to help guide best practice and support the creative team in producing channel‑relevant content.

About You

• 1–3 years’ experience in CRM, email marketing, or digital campaign execution (DTC or e‑commerce experience strongly preferred).
• Strong understanding of brand storytelling, visual content and digital creative best practice.
• Experience collaborating with creative teams and managing campaign workflows.
• Hands‑on experience building and deploying campaigns in a CRM or ESP (Klaviyo, Braze, Iterable, etc. – experience with Bloomreach is a plus).
• Excellent attention to detail with the ability to manage multiple briefs and deadlines.
• Strong writing, editing and content‑review skills, with an eye for narrative clarity, layout quality and brand consistency.

What’s in it for You?

Competitive compensation, a dynamic work environment, opportunities to innovate with new creative formats and the chance to influence our retention strategy across multiple channels.

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