Content Curation Manager

Expedia, Inc.; City of London; On-site; GBP 177,000; Full time

Job summary

A global travel company is seeking a Content Curation Manager to manage and optimize their CRM Content Library, ensuring accuracy and compliance. The successful candidate will oversee content management processes, run quality assurance checks, and collaborate with cross-functional teams to enhance content delivery. Strong organizational skills and a background in content operations are essential. This role offers a chance to influence content strategy within a diverse and inclusive work environment.

Qualifications

• Minimum 5+ years in content operations or library curation roles.
• Hands-on experience with content library systems.
• Strong knowledge of metadata structures and version control.

Responsibilities

• Oversee daily management of the CRM Content Library.
• Maintain standards for metadata and tagging patterns.
• Run quality assurance (QA) processes across languages and devices.

Skills

Content operations

Digital asset management (DAM)

Workflow automation

Quality assurance (QA)

Collaboration with creative teams

Tools

Salesforce

Job description

Content Curation Manager (CRM)

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.

Do you love building scalable systems and enabling teams to work smarter? Expedia Group is seeking a detail-oriented and process-driven professional to join our Traveler Engagement and Loyalty (TEaL) organization. As Manager, Content Curation, you will be responsible for managing and optimizing our CRM Content Library to ensure accuracy, usability, and compliance—empowering creative, brand, and CRM teams to deliver high-performing campaigns across Expedia, Hotels.com, and Vrbo.

In this role, you will

• Oversee daily management of the CRM Content Library, ensuring all content is accurately ingested, tagged, versioned, and easily accessible
• Maintain rigorous standards for metadata, naming conventions, taxonomy, and tagging patterns to ensure consistency and optimal search-ability
• Own version control and content block management, supporting quarterly refresh cycles to maintain relevance and compliance
• Coordinate controlled removal or archiving of outdated or non-compliant content in line with governance standards
• Run quality assurance (QA) processes across languages, devices, and CRM templates to verify content functionality and correctness
• Develop and manage workflows for content review, stakeholder approvals, and legal checks when required
• Lead regular audits on the content library, monitor reported errors, and take action to resolve issues efficiently
• Manage intake, curation, and uploading of new content blocks, coordinating with Content Creation, Creative, and Brand teams
• Tag and categorize new and updated content accurately by brand, journey stage, message type, and other key parameters
• Evaluate and refine tagging schemas, workflow automations, and tool features to improve content accessibility and speed to market
• Serve as the primary point of contact for content ingestions, queries, and updates from cross-functional teams
• Share best practices, process guidance, and system training to creative, campaign, and production teams
• Track key metrics such as percentage of content refreshed quarterly, average time to curate new content, and error rates
• Gather user feedback to inform continuous improvement of content curation processes and tool usage

Experience and Qualifications

• Minimum 5+ years in content operations, asset management, or library curation roles, ideally within a CRM or digital marketing setting
• Hands‑on experience managing digital asset management (DAM) or content library systems, including taxonomy design and tagging implementation
• Strong working knowledge of metadata structures, version control, naming standards, and workflow automation
• Proven ability to run content QA checks across multiple languages and platforms (ideally including Salesforce or similar CRM tools)
• Demonstrated track record in executing audits, resolving errors, and refreshing large content repositories on a defined cadence
• Experience collaborating with creative, campaign, and technical teams to deliver operational excellence
• Excellent organizational skills with the ability to manage multiple priorities in a fast‑paced environment
• Strong communicator, adept at training users, documenting processes, and driving adoption of new systems or standards
• Familiarity with performance metrics and dashboard/reporting tools to monitor library usage and content quality

The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.