Business Development Representative (London or Copenhagen based)

All Gravy ApS; Greater London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A progressive technology company in the UK is seeking a Sales Development Representative (SDR) to join their growing team. This role is ideal for early-career sellers who are eager to gain hands-on experience in sales. You'll manage both inbound inquiries and targeted outbound efforts, engaging potential clients and driving business growth. Strong communication skills and a proactive approach are essential. Join us to make a real impact for frontline workers and be part of a dynamic team focused on innovation.

Benefits

Lunches

Social activities

Stocked fridge

Friday bars

Qualifications

• 1-2 years of experience as BDR/SDR or in Inside Sales is preferred.
• Fluency in English with strong communication skills.
• Ability to run structured discovery and qualify leads.

Responsibilities

• Call new leads quickly and qualify them.
• Run structured discovery and book next steps with clients.
• Personalize outreach using multi-channel strategies.

Skills

Discovery-first mindset

Active listening

Fluent English

Experience in BDR/SDR/Inside Sales

Job description

🥞 About ‘All Gravy’

The next generation of employees are used to apps like Instagram, TikTok and Spotify in their personal life - but when they go to work at a restaurant chain or retail store, they’re met with software created before they were born.

We are modernising the tools for frontline employees and transforming the experience into one that is engaging and motivating; making their lives easier - from getting paid to developing their careers.

We’re innovating on the whole employee journey: from being recruited, onboarded, growing skills, knowing when to work, and connecting with co-workers.

We've grown 330% over the last year and are looking to accelerate further. We already work with some of the most exciting brands in the Nordics and the UK (Gail's, Pizza Pilgrims, Honest Burgers, Ottolenghi, Dishoom, Wahaca, Q8, 7-Eleven, Best Western) and we're now expanding even more into the United Kingdom.

We're backed by some of Europe’s leading investors (Moonfire, Scale Capital, Nordic Makers, Upfin, Founders, Nordic Web Ventures) and Angels (Bradley Horowitz (GP, Wisdom Ventures), Terese Hougaard (Partner, Atomico), Phil Chambers (CEO, Peakon).

Who are we?

We are passionate, have an ambitious mission, and our users love us! ♥️

And this is just the beginning. The best is yet to come, and we hope to bring you on board to achieve this mission together. We are a fun and hard-working team that is looking for passionate( professionals to join our mission. Join us to shape the future for shift & gig workers 🚀

🤩 Role: SDR UK

Perfect for early-career sellers who want real experience.
You’ll jump on inbound within minutes, run crisp discovery that creates value for prospects and AEs, and drive targeted outbound to mid-market and enterprise. Over time, you’ll own full SMB cycles -from first touch to signed contract.

🎯 What you’ll do

Own inbound (speed wins):

• Call new leads within minutes; follow up by email/LinkedIn.

• Qualify fast, run structured discovery, and book clear next steps.

• Hand over to AE with sharp context.

Control outbound (quality > volume):

• Work from pre-built, qualified lead lists; prioritise and personalise outreach.

• Run multi-channel plays (phone, email, LinkedIn) with clear hypotheses.

• Lead value-driven discovery to map pains and stakeholders.

Be a force multiplier:

• Keep CRM tight, close the loop with Marketing, share what works.

• Join AE meetings you book to learn and add value.

🧠 What great looks like

• Discovery-first mindset: smart questions, active listening, clear value.

• Fast and fearless on the phone - first to respond, first to win.

• Owner mentality: structured, coachable, resilient, positive.

• Experience: 1-2 Years BDR/SDR/Inside Sales (SaaS a plus).

• Fluent English; strong written and verbal comms.

• Ambitious: BDR → Junior AE→ Senior AE (and beyond).

📈 Growth path

• Phase 1: Master inbound + qualification; refine discovery.

• Phase 2: Consistent outbound to mid-market/enterprise.

• Beyond: Progression into AE/leadership as we scale.

💎 Why All Gravy

• Real impact for millions of frontline workers.

• High-pace, high-trust team (ex-founders, an Olympic medallist, and more).

• Autonomy, coaching, and room to experiment.

• Perks: lunches, socials (padel, wine tastings, offsites), Friday bars, stocked fridge.

• We’re 40 people today -come grow with us.

✅ Must-haves

• Prior commercial experience (BDR/SDR)

• Outbound champion.

• Proven or clear potential to run structured discovery.

• Fluent English.

• Nice-to-haves: B2B SaaS, elite CRM hygiene.

🙌 Ready to roll?

Curious, competitive, kind? Apply -even if you don’t tick every box. Attitude and growth mindset matter. Let’s build the future of frontline work together. 💥