Brand Growth Manager – Coffee Innovation & Strategy

Jdeprofessional; Maidenhead; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading coffee and tea company in the UK is seeking a Brand Manager to lead growth for iconic brands. This role involves shaping brand strategy, executing innovative campaigns, and engaging consumers. The ideal candidate has a strong background in marketing within FMCG, with proven project management skills and the ability to analyze market data. This position offers a dynamic work environment and opportunities for personal growth.

Benefits

Hybrid working model

Learning and development programs

Inclusive workplace practices

Qualifications

• Experience in Marketing, ideally within FMCG, with strong understanding of brand building.
• Hands-on experience with digital marketing and campaign execution.
• Ability to interpret data into actionable strategies.
• Capabilities in project management from planning to delivery.
• Strong communication and collaborative mindset across functions.
• Proactive attitude and ability to navigate ambiguity.

Responsibilities

• Define long-term brand strategy and consumer alignment.
• Lead innovation strategy for growth in category.
• Create initiatives to attract younger consumers.
• Manage projects from concept to launch.
• Monitor market data and adapt plans accordingly.
• Collaborate with teams to deliver aligned campaigns.
• Build business cases and track financial performance.

Skills

Marketing experience in FMCG

Digital marketing and shopper activation

Strong analytical skills

Project management capabilities

Excellent communication skills

Proactive, self-starter attitude

Adaptability in a fast-paced environment

Job description

A leading coffee and tea company in the UK is seeking a Brand Manager to lead growth for iconic brands. This role involves shaping brand strategy, executing innovative campaigns, and engaging consumers. The ideal candidate has a strong background in marketing within FMCG, with proven project management skills and the ability to analyze market data. This position offers a dynamic work environment and opportunities for personal growth.