Brand Development Manager

TGP International; City of London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A prestigious brand consultancy in London is seeking a Brand Development Manager to lead brand projects, ensure client satisfaction, and train team members. The ideal candidate will have strong communication skills and experience in managing complex projects. The role offers a hybrid work arrangement with competitive benefits including a company incentive scheme, flexible remote work, and structured professional development.

Benefits

Hybrid work arrangement

Incentive plan up to 10%

Coaching & mentoring program

Annual company gathering

Employee recognition program

Qualifications

• Strong client communication and management to ensure satisfaction.
• Ability to deliver high-quality presentations and meet deadlines.
• Experience in leading brand development and advisory projects.

Responsibilities

• Lead and oversee large contracts and brand development projects.
• Participate in training and coaching for other executives.
• Ensure quality control and management of advisory deliverables.

Skills

Client communication

Project management

Presentation skills

Market analysis

Team leadership

Job description

The Brand Development Manager role is to ensure world-class standards within brand development. They will lead on or oversee large contracts and other brand development projects at TGP International. As well as client projects, Brand Development Managers will have input on other departmental projects to ensure the delivery of 360 service.

The role requires delivering high-quality presentations and deliverables for clients, meeting deadlines, and providing a world-class service. It emphasizes strong client communication and management to ensure client satisfaction, recommendations, and retention. The Brand Development Manager will participate in training and coaching in brand development for other executives and assistants within the advisory team and support the Senior Brand Development Manager in providing ongoing team development and learning.

Responsibilities

• Advisory & Brand Development: Leading agreed scope and timescales for the development and implementation of hospitality advisory projects including large-scale and other brand development projects with multiple concepts, scopes, food halls, and large corporate contracts.
• Leading concept development projects including the development of concept narratives, look & feel moodboards, OS&E, music direction, uniform direction, atmosphere direction.
• Lead on market research specific to brand development scopes of work including market analysis, benchmarking, F&B market trends, customer profiling and market positioning.
• Oversee and contribute to interior design and graphic design briefs and development; provide operations input and oversight.
• Support brand development within masterplanning and strategy projects; provide market insights for masterplanning and strategy projects.
• Lead client liaison and management of client relationships for brand development projects; pitch TGP's 360 services as per agreed process.
• Participate in delivering agreed brand development safaris and research trips, collating learnings and presenting back to the team for insight and analysis to be used moving forward.
• Support in the development of the brand development team including services, scopes and work and lead generation; provide input on brand development and advisory scopes of work where executives are leading.
• Ensure quality control and management of advisory deliverables and presentations; delegate tasks and deliverables when leading brand development scopes.
• Actively participate in the 360 process from an advisory and brand development standpoint; attend weekly advisory and design meetings to update on project and team progress.
• Contribute to creative culture and recognition through team trend & insight analysis; test new ideas and measure results to improve ways of working; maintain world-class standards in own practices.
• Support ad hoc tasks to assist the brand development and wider team deliverables.

People

• Support in recruitment and management of advisory team; assist in selection of advisory team candidates.
• Support development and coaching of advisory team to maintain good team spirit.
• Participate in monthly advisory team meetings to ensure engagement and clear communication; ensure personal development plans and bi-yearly reviews for executives and assistants.
• Support in training and development of brand development interns including induction program; develop brand development training programs for executives, assistants and interns.

Business Development

• Maintain company image; identify cross/up-selling opportunities in advisory and design projects.
• Aware of local market needs; client retention & satisfaction - 5ECS.
• Assist marketing and business development teams with pitches and presentations from the brand development team where required for brand development projects.

Assist in updates on projects, learnings, messages and insights to the marketing & business development team so they can market & sell the brand development team as a world-class service.

Actively seek networking opportunities to build relations with potential new clients; promote advisory team services to potential and current clients.

Project Lead (Where assigned as project lead)

• Coordinate and chair project meetings; ensure projects achieve high-quality results and manage program timelines.
• Attend on-site visits and in-person meetings with clients where necessary; provide expertise knowledge in the specialty field.
• Manage relationships between all external stakeholders and obtain internal and external stakeholder feedback and sign-off where required.
• Drive smooth collaboration between internal teams to ensure all creative decisions are on brand; ensure smooth project handover on completion of brand development scope and commencement of other departmental scopes.

Required

• Other areas where brand development expertise is required; lead on input from advisory team for yearly TGP trend report.
• Work with design managers to establish and implement a creative and holistic approach to working.
• Undertake business travel when required, within reason; support in wider company initiatives.

Benefits

TGP International Employee Benefits:

• Five-Day Work Week: Standard Monday to Friday schedule.
• Hybrid Work Arrangement: Three days in the office and two days working remotely.
• Incentive Plan: Company incentive scheme offering up to 10%—5% for introductions and 5% for successful closures.
• Annual Leave: 22 working days of paid annual leave, excluding weekends.
• Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.
• Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program.
• Annual Company Gathering: A global team event bringing together employees from all offices.
• Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.

London, England, United Kingdom 1 day ago