Brand Design Lead

Methodfi; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic benefits platform in Greater London is seeking a Brand Design Lead to shape and evolve the visual identity across various platforms. You will own creative projects and maintain the design system while working closely with the marketing team. Ideal candidates have 5+ years of design experience, a strong portfolio, and proficiency in tools like Figma and Adobe Creative Suite. This role offers a comprehensive benefits package, including competitive salary and generous holiday entitlement.

Benefits

Competitive base salary

£100 monthly personal Ben Balance

Weekly lunch provided in office

28 days of holidays plus bank holidays

Work-from-abroad scheme

Enhanced parental leave

Private Medical Insurance

Funded Life Assurance cover

Mental health support and professional coaching

Qualifications

• 5+ years of design experience, preferably in B2B SaaS.
• Standout portfolio demonstrating creative range.
• Strong fundamentals in typography, layout, and art direction.
• Experience in scalable design systems.

Responsibilities

• Evolve Ben's visual identity across all touchpoints.
• Maintain and build on our design system for scalability.
• Design and iterate on our website to enhance user experience.
• Own high-impact creative projects that resonate with our brand.

Skills

Design experience

Brand/marketing design

Strong communication skills

Attention to detail

Self-starter energy

Tools

Figma

Adobe Creative Suite

Video/motion tools

Job description

Our Mission

We’re not your average benefits platform — we’re the driving force that uplifts people’s lives. Our technology connects the entire benefits ecosystem, creating better outcomes for employers, employees, brokers, and providers.

Our mission is clear: to build a world where everything works at its best, ensuring every employee gets the support they need to thrive—both at work and beyond.

Your Mission

As our Brand Design Lead at Ben, you will evolve and bring to life Ben’s visual identity across every touchpoint — website, campaigns, video, podcast, events, and sales storytelling.

Reporting to our VP of Marketing, you'll set the creative direction and strategy, whilst also executing it end to end. You'll evolve our visual identity as we scale into enterprise, build on an established design system, and deliver the high-impact creative work that helps us stand out in a highly competitive market.

If you've built brands in a scaling B2B SaaS business, and want to own the full creative scope in one of the fastest growing businesses in our space — or you've honed your craft at an agency and want to go deep on one brand you can shape — this is the role for you.

What You’ll Be Doing…

• Evolving Ben's visual identity: typography, colour, illustration, photography, motion — as we grow into larger, more complex customers

• Maintaining and building on our design system: components, styles, motion principles, and guidance that scales

• Designing and iterating on our website: making complex ideas feel simple, keeping it fresh and conversion-friendly

• Owning high-impact creative projects: campaign work, product launches, events, the work that gets seen and remembered

• Leading visual direction for video and podcast: storyboarding, shoot planning, filming, editing, and packaging content for social

• Creating materials that help us win on the biggest of stages: pitch decks, one-pagers, case studies, swag — help us turn complex messaging into visuals that build trust with enterprise buyers

You’ll thrive here if you have…

• 5+ years of design experience, with strong brand/marketing design experience (ideally in B2B SaaS or high-growth tech businesses)

• A standout portfolio that demonstrates creative range (digital, campaigns, web, and storytelling) - motion/video a big plus

• Strong fundamentals: typography, layout, composition, and art direction.

• Systems thinking: you’ve built (or meaningfully contributed to) scalable design systems, templates, or brand toolkits

• Proficiency in Figma, Adobe Creative Suite, and video/motion tools (Premiere, After Effects, or similar)

• Strong communication skills: you can present work clearly, give and receive feedback well, and bring stakeholders along with you.

• Self-starter energy: organised, pragmatic, and happy figuring things out when things are ambiguous.

• High attention to detail, with a deep understanding of design best practices and trends.

Bonus points if you:

• Have experience designing for events: booths, installations, physical brand moments.

• Have strong motion skills, animation chops, or photography/art direction experience.

• Hands‑on video experience: you've planned shoots, been behind the camera, and have done the editing

• Curiosity about AI in design: you've explored tools like Midjourney, Runway, or AI workflows in Figma, or used them professionally within your work

You will not love this role if you….

• Need a slow pace to feel comfortable - we move fast, and we prioritise action, even when the path isn’t perfectly clear

• Are uncomfortable being accountable for outcomes - this role involves owning projects end-to-end and being responsible for making them succeed and delivering them at a high quality

• Prefer maintaining the status quo - we want to challenge assumptions and push for better ways of working

• Prefer a highly structured environment with established processes and clearly defined boundaries - we’re still building, and sometimes that means creating the path as we go

• Struggle with ambiguity or expect prescriptive direction - you’ll get support and context, but you’ll need to figure things out and take ownership

• Wait for others to step up, or to be told what to do - We are a high-performance and high-reward work place and are looking for people who are proactive

Our Compensation & Benefits

It’s important to us to practise what we preach when it comes to our benefits. We know what good looks like and we want to provide the best for our team, with a comprehensive and inclusive benefits package. This means you have a choice over the things that are most important to you. You can see a selection below, along with the full offering here.

💰 Competitive base salary + equity, so you own what you build

💳 £100 monthly personal Ben Balance: for whatever works for you, whether that's Netflix, Spotify, or a really expensive cup of coffee! This allowance will increase by £50 for each year of service until you reach £250

🍔 Weekly lunch provided in office so you can spend quality time with the team over some tasty food!

🏖 28 days of holidays a year plus bank holidays, and an option to buy or sell 2 days per year. Also, your holiday entitlement will increase to 30 days at your 3rd year of service!

🌴 Work-from-abroad scheme, so you can support your travels, enjoy an extended holiday, or visit loved ones

🍼 Enhanced parental leave and workplace nursery scheme to support with the cost of childcare in a nursery setting

❤️ Comprehensive Private Medical Insurance

💌 Funded Life Assurance cover with the option to voluntarily increase - this also includes an annual health check

🧠 Comprehensive and tailored mental health support and professional coaching through a leading provider

Diversity and Culture at Ben

We are organically growing a brilliantly diverse, inclusive and respectful bunch of people we are extremely proud of. This should go without saying but all applications are very much welcome. If you need any adjustments to support you with your application, just let us know by emailing [e-mail]. You can learn more about DEI at Ben here.