BAT - Key Account Representative

Acosta Sales & Marketing; Norwich; Hybrid; GBP 26,000; Full time

Job summary

A global field marketing firm is looking for a Key Account Representative in Norwich to enhance in-store presence for key clients. In this field-based role, you will conduct store visits to ensure product availability and compliance, negotiate displays, and foster relationships with retail teams. The ideal candidate will have strong communication skills, a driver's license, and experience in retail or field sales, aiming to make a significant impact on sales performance.

Benefits

Competitive salary and company car

Flexible, field-based working environment

25 days holiday plus bank holidays

Life assurance and pension

Access to ongoing learning and development

Qualifications

• Full valid driving licence due to travel requirements.
• Experience in retail, FMCG, field sales, or merchandising is desirable.

Responsibilities

• Conduct store visits aligned to client KPIs.
• Achieve promotional compliance and support new product launches.
• Negotiate and implement additional displays.
• Accurately record all in-store activity.
• Utilise data to drive in-store actions.
• Build strong relationships with retail stakeholders.
• Provide feedback on competitor activity.
• Manage point-of-sale (POS) stock.

Skills

Strong communication skills

Interpersonal skills

Target-driven

Time management

Self-motivated

IT literate

Job description

BAT - Key Account Representative Job Description

• Salary From: £25,895.19
• Salary To: £25,895.19
• Location: Norwich
• Category: Field Based
• Closing Date: 19 January 2026
• Contract Type: Permanent Full Time

Key Account Representative

About Us:

At Acosta Europe, we help some of the biggest brands in the world grow in-store presence and sales through innovative, insight-led field marketing solutions. We're now looking for a driven Key Account Representative to join our field team and represent key clients across major retail stores. If you thrive in a fast-paced, autonomous role and want to make an immediate impact on sales, this could be the opportunity for you.

About the Role:

As a Key Account Representative, you'll visit stores in a defined territory, ensuring our clients' products are fully available, visible and compliant at the point of purchase. Using real-time data and insights, you'll prioritise store visits, negotiate extra space and displays and build strong relationships with retail teams, to increase brand presence and drive incremental sales.

Key Responsibilities:

• Conduct store visits aligned to client KPIs and complete interventions that directly impact sales.
• Achieve promotional compliance, support new product launches and defend key SKU space.
• Negotiate and implement additional displays and off-shelf opportunities.
• Accurately record all in-store activity, capturing high-quality photos and clear reporting.
• Utilise data and digital tools to drive in-store actions and dynamically adjust your journey plan.
• Build strong working relationships with store managers and key retail stakeholders.
• Provide insightful feedback on competitor activity, retail trends and store-level systems.
• Maintain and manage point-of-sale (POS) stock and ensure readiness for all client promotional cycles.

What We're Looking For:

• Strong communication and interpersonal skills with the ability to build store-level rapport.
• Target-driven and highly organised, with good time management.
• Confident and self-motivated with a proactive mindset.
• IT literate with sound administrative and reporting skills.
• Full valid driving licence (essential due to travel requirements).

Desirable Experience:

• Previous experience in retail, FMCG, field sales or merchandising.

What We Offer:

• Competitive salary and company car
• Flexible, field-based working environment
• Tools of the trade, including mobile technology
• 25 days holiday plus bank holidays
• Life assurance and pension
• Access to Acosta University for ongoing learning and development
• Opportunity to work with globally recognised brands across top retailers

If you're driven by results and passionate about delivering outstanding client service, apply now to join Acosta Europe and elevate your career to new heights.