Audience & Data Strategy Lead

IPG Mediabrand; City of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading media and marketing solutions agency is seeking an Associate Director of Audience & Data Strategy in London to develop and execute audience strategies for key clients. The successful candidate will provide leadership, manage project tasks, and collaborate with internal teams to drive impactful marketing solutions. This role requires expertise in digital marketing and audience insights, alongside strong communication and interpersonal skills. The role offers a supportive work environment with many benefits.

Benefits

Flexi–leave

Free breakfast and lunch

Early finish Fridays

Electric vehicle salary sacrifice car scheme

Paid time off for volunteering

Life Assurance

Private Medical Insurance

Free eye tests

Qualifications

• Experience in digital marketing and audience targeting techniques.
• Strong working knowledge in using third-party audience research tools.
• Ability to work collaboratively across teams and manage multiple projects.

Responsibilities

• Develop and execute audience and data strategies for key clients.
• Manage project tasks, budgets, and timelines to ensure profitability.
• Support the creation of bespoke surveys to analyze audience trends.

Skills

Digital marketing

Audience targeting techniques

Communication skills

Presentation skills

Interpersonal skills

Tools

YouGov

GWI

TGI

Job description

A leading media and marketing solutions agency is seeking an Associate Director of Audience & Data Strategy in London to develop and execute audience strategies for key clients. The successful candidate will provide leadership, manage project tasks, and collaborate with internal teams to drive impactful marketing solutions. This role requires expertise in digital marketing and audience insights, alongside strong communication and interpersonal skills. The role offers a supportive work environment with many benefits.