Assistant Marketing Manager – Ego

Thewarrenwokingham; Birmingham; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading hospitality company in Birmingham is seeking an Assistant Marketing Manager for a pivotal role within their Ego brand. This position is crucial for delivering high-impact digital strategies and enhancing customer engagement through effective marketing initiatives. Ideal candidates will have a minimum of 18 months of relevant experience and demonstrate strong organisational and communication skills. The role offers a variety of perks, including flexible working hours and discounts across numerous brands.

Benefits

Company Car

Flexible working

33% discount across all brands

26 days paid holiday

High-street shopping discounts

Free shares

Free employee helpline

Qualifications

• Proven ability to manage and optimise digital content effectively.
• Expertise in creating engaging content for digital channels.
• Understanding of digital marketing trends and practices.

Responsibilities

• Support in production of the Ego digital communications plan.
• Plan and execute email campaigns using Airship.
• Monitor and report digital campaign performance.
• Create and publish engaging social media content.
• Collaborate on digital marketing initiatives.

Skills

Excellent organisation and prioritisation skills

Clear communication skills

Creative input in strategic planning

Attention to detail

Digital marketing knowledge

Education

18 months of relevant marketing experience

Job description

At Mitchells & Butlers, we are one of the largest operator of pubs, bars, and restaurants in the UK, and few companies offer the sheer breadth of job opportunities that we do. If you share our love for the vibrant world of bars and restaurants, if your experience and achievements to date show us that you are an ambitious and creative marketeer with a passion for food & drink, we could have the opportunity for you.

We have an exciting opportunity within our premium division for a passionate and industry experienced Assistant Marketing Manager focusing on our Ego brand, joining us on a 15 month Fixed Term Contractcovering maternity.

As Assistant Marketing Manager, you’ll play a pivotal part in delivering high‑impact digital strategy across multiple channels. You’ll also support the growth of our loyalty programme and bring our social media channels to life with compelling content. This is a fantastic opportunity to drive customer engagement and strengthen brand visibility through consistent, high quality digital experiences.

What makes Mitchells & Butlers a great place to work?

To us, a career isn’t just about ‘clocking in’. We really care about our colleagues, and we’re an employer that keeps a promise. In fact, as one of the largest employers in the country, with over 44,000 people working for us, we have the responsibility of valuing every contribution from a diverse workforce that are representative of our guests, and who make us stronger.

Sounds like an opportunity where you could make a difference? Apply for this role today and we’ll be in touch to explore how you could be part of our exciting journey.

You’ll be well rewarded…

Company Car

Flexible working – to work around the other important things in life.

Love eatingout?You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered.What’s more, you can alsochooseFIVEof your nearest and dearest and sign them up to 20% family and friend’s discount.

Never a dull moment - fun, laughs and lifelong friends!

On top of all this, we offer; a pension, 26 days paid holiday, high-street shopping discounts; and we even give you free shares! There's also a free employee helpline- to support you with whatever life throws at you.

The Opportunity – Assistant Marketing Manager - Ego

• Support in the production of the Ego digital comms plan to ensure key messages are communicated on digital platforms at the right times.
• Plan, build, and schedule broadcast email campaigns using Airship ensuring accurate delivery and audience selection.
• Work with the digital data team to ensure discount codes are briefed, tested and issued as needed.
• Manage and optimise always‑on triggered email communications to enhance customer engagement.
• Working with the central team, ensure the website content is kept up to date and optimised to drive web bookings, reward programme sign‑ups and gift card sales.
• Working with the Digital & Trading marketing manager, support in the launch of an Ego Club My Account on web and app launch.
• Support the ongoing execution and performance of the reward program across email and web and app platforms.
• Create, curate, and publish engaging social media content across all brand channels for use in organic, paid and local social.
• Support the Ego local social district champion programme to promote consistent high‑quality content at local level on agreed social platforms.
• Monitor and report on digital campaign and channel performance, providing insights and recommendations for improvement.
• Collaborate with internal teams and external partners to ensure seamless execution of digital marketing initiatives.
• Stay informed on digital marketing trends.

What we’d like to see from you:

• Excellent organisation and prioritisation skills.
• Clear communication skills with both internal/ external stakeholders.
• Focus on delivery and implementation, on time, to plan and on budget.
• Ability to add creative input to the strategic planning cycle in line with consumer and market insights with an understanding of digital guest journeys.
• Minimum of 18 months of demonstrable, relevant marketing experience.
• Strong attention to detail.
• Ability to manage and optimise website content to drive conversions and maintain brand consistency.
• Skilled in creating, curating and publishing engaging content for organic, paid and local social channels, with an understanding of platform best practices.

At M&B we value the unique perspectives each person brings. We believe that by fostering a culture of inclusion, respect, and allyship, we create a sense of belonging, engagement and teamwork which are essential to delivering great guest experiences. Join us and be a part of a great team

Closing Date – 11:59pm on Tuesday 27th January 2026