Area Sales Manager - Register Your Interest

Philip Morris International; Birmingham; On-site; GBP 80,000 - 100,000; Full time

Job summary

A global FMCG company is looking for an Area Activation Manager in Birmingham to lead a high-performing sales team. This role involves driving distribution growth, coaching team members, and using data insights to improve performance. Applicants should have proven sales management experience and leadership abilities in the FMCG industry. A competitive salary along with flexible working options are offered.

Benefits

Company car

Flexible working options

Medical cover

Enhanced parental leave policy

Qualifications

• Proven experience in sales and territory management.
• Strong leadership skills and track record in team coaching.
• Analytical mindset with proficiency in data interpretation.

Responsibilities

• Lead a team of TAEs in growing distribution and sales.
• Drive team engagement with performance culture.
• Monitor performance and implement learning interventions.

Skills

Sales management

Team leadership

Data analysis

Stakeholder management

Tools

Power BI

CRM systems

Microsoft Office

Job description

Area Activation Manager

From £51,000 (depending on experience) + company car, fuel card, mobile, laptop, benefits.

Apply Now to Join Our Talent Pool: Submit your details today and our recruitment team will review your profile. If you’re a match, we’ll contact you to move forward with your application.

Please note: You must have the right to work in the UK and a valid driving licence for this role.

Are you an experienced Sales Manager with a passion for developing high‑performing teams and driving commercial success? We’re looking for an Area Activation Manager (AAM) to lead and inspire a team of Territory Activation Executives (TAEs), ensuring they are empowered, aligned, and equipped to deliver exceptional results in a dynamic FMCG environment. The position is field based for four days a week, with one day allocated for remote work from home.

What You’ll Be Doing

• Lead a team of TAEs to grow distribution, shelf space, and sales volume of our brands within independent retail accounts.
• Drive team engagement and foster a high‑performance culture built on motivation, accountability, and collaboration.
• Coach, develop and inspire a team of TAEs through field‑based support, regular performance reviews, and tailored development plans.
• Monitor performance using data insights, conduct structured audits, and implement learning interventions to ensure continuous improvement.
• Communicate clearly and consistently with regional leadership and head office, sharing updates and insights.
• Strategically manage your territory, build relationships with key retailers, and shape future business strategies.
• Design and execute area growth strategies, develop partnerships, and ensure customer‑centricity across our product offerings.

What You’ll Bring

• Proven experience in sales, field activation, or territory management and team leadership (FMCG industry preferred).
• Strong leadership skills with a track record of coaching and developing teams.
• Analytical mindset with proficiency in data interpretation and strategic planning.
• Excellent communication, stakeholder management, and problem‑solving abilities.
• Familiarity with CRM systems, sales analytics tools (e.g. Power BI), and Microsoft Office.

What We Offer

We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever‑changing world. PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast paced career, and we want to reward that. From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.

Our Commitment to Inclusion

At PMI, we prioritize the well‑being and sense of belonging of our workforce. We actively promote diversity and inclusion through our employee resource groups (ERGs), which address various aspects such as age, disability, LGBTQ+, race and ethnicity, and parenthood. These ERGs serve as inclusive networks within our organization, and we strongly encourage all employees to engage with them. Furthermore, we take great pride in being the first global company to attain the Equal Salary Certification, highlighting our commitment to equality. We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. At PMI, we are committed to creating an inclusive and diverse workforce. We evaluate candidates based on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. We value equivalent experience and qualifications, so if you have the skills and expertise needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us.

Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Sales and Business Development
• Industries: Manufacturing

Recruiter Information

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