4Studio, Social Media Apprentice (London)

Channel 4 Corporation; City of London; Hybrid; GBP 26,000 - 31,000; Full time

Job summary

A leading media organization in London is looking for a Social Media Apprentice to manage and create engaging content for its social media channels. The apprenticeship offers an opportunity to gain practical experience while working in a vibrant team. Ideal for candidates passionate about digital content and social media, this full-time role supports both on-the-job learning and formal education. This position includes a starting salary of £26,742 and various employee benefits.

Benefits

Private medical insurance

Free Virtual GP access

Discounted Gym memberships

Qualifications

• Must be 18 years or older at the start date.
• No prior completion of the qualification at the same or higher level.
• Passion for TV and digital content.

Responsibilities

• Manage social media presence across various platforms.
• Create content including videos and images.
• Analyze competitors' social channels.

Skills

Verbal and written communication skills

Attention to detail

Organisation skills

Passion for social media

Creative thinking

Education

Grade C (4) or above in Maths & English GCSE

Job description

Overview

Job Title: 4Studio, Social Media Apprentice

Reports to: Social Media Manager

Department: 4Studio

Location: London

Number of roles: 1

Start Date: September 2026

The C4 Apprenticeship Programme

If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you. Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the apprenticeship. You’ll spend 60% of your working week in your office base and 40% working from home.

The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential boot camps. You can read more about the qualification being offered for this apprenticeship below.

If you’d like some tips on writing your application before you apply, please watch our YouTube video, How to Write an Outstanding Application.

The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.

Am I Eligible to Apply?

• You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.
• You’ll need to have a Grade C (4) or above in Maths & English GCSE
• You can’t have already completed the qualification being offered or similar at the same or higher level
• Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please visit the Channel 4 Jobs website

Channel 4 Behaviours

• Include: We’re Altogether Different so let’s give each other a bear hug, team up and trust each other to collaborate arm-in-arm. Don’t just listen: listen to understand.
• Innovate: Don’t just rinse and repeat; challenge, embrace change. Experiment & take smart risks.
• Grow: Question everything, share knowledge, seek feedback, be clear with your objectives.
• Get it done: Be a solution-finder, prioritise, decide and then act – always commercially.

Department Description

4Studio is the home of social media content at Channel 4. This includes content that we make about, and with our TV shows and talent, content with brands and sponsors, or original content for social media audiences. We also distribute and manage this content across over 100 different accounts.

The primary activities of 4Studio are to curate (existing) and create (new) short-form content and distribute it through actively managed social media channels. The Social Media Apprentices will work closely with key people and departments within C4 and, on occasion, with external stakeholders.

Key Responsibilities

Reporting to a Social Media Manager, the Social Media Apprentice is a key member of the Channels Teams in 4Studio. You’ll experience all the different aspects of the work during your rotations and will assist the team to produce and publish campaigns that drive viewers to engage with Channel 4. Responsibilities include, but are not limited to:

• Working closely with the channels teams to coordinate, manage and build Channel 4’s social media presence across Facebook, YouTube, Instagram, Spotify, Snapchat and TikTok – predominantly to drive views on our content.
• Learning about the production process from idea to publication, including briefing assets, editing videos, generating ideas or writing copy for social posts.
• Creating content for publication including videos, images or thumbnails.
• Managing calendar of key cultural moments and events that the social team should be engaging with and generating ideas (e.g., National Best Friend Day, Halloween).
• Reviewing content performance and assisting with testing and reporting.
• Assisting with day-to-day administrative and ad hoc tasks as required.
• Analyzing competitors and other key players’ social channels.
• Building and maintaining good relationships with internal departments and external partners.
• Community management and engaging with C4 audiences online around our content.
• Keeping up to date with social media trends and contributing ideas back to the team.

Essential Experience & Skills

As part of the application process you’ll be asked to tell us how you meet the essential criteria listed below. Examples can come from academic, volunteering, or part-time work.

• Verbal and written communication skills
• Attention to detail
• Organisation skills and ability to prioritise tasks
• An understanding of and a passion for Channel 4's remit
• Confirm you have Maths & English GCSE Grade C (4) or above
• A clear and demonstrated passion for TV and digital content
• A passion for social media with an understanding of different platforms
• Creative thinking and ability to generate new ideas
• Initiative and ability to work independently and as part of a team

Qualification Offered

Content Creator Level 3

Length of Apprenticeship

15 Months

Relocation

If you need to relocate to take up this opportunity, we can offer support towards the financial costs of moving, including a contribution towards your deposit and first month's rent, plus visits to your new city to look for accommodation.

Compensation

Basic salary per annum starting from £26,742.00

Application Questions

• See the job description for essential criteria and provide examples of how you meet them (500 words max).
• What does representation and inclusion mean to you, and why are they important? (300 words max).
• Provide your current qualifications and expected obta intions before the January 2025 start (to confirm eligibility).
• Explain what attracted you to this apprenticeship and working on Channel 4’s Social Media Channels team (300 words max). Which brands or media companies are doing social media well – and why?
• Who is your favourite YouTube channel or content creator and why? (300 words max).
• If you were writing a caption for a selfie or TikTok, what would it say? (280 characters)

Benefits

• Private medical insurance
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Financial guidance 1-2-1’s available each quarter
• Discounted Gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Purchase

Equality & Accessibility

Channel 4 is committed to equality of opportunity and to a diverse and inclusive workforce. We encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender identity, race, religion or belief, sex, or sexual orientation. We are Disability Confident Scheme member (Level 3: Leader) and provide workplace adjustments as needed. If you require adjustments during recruitment, please contact [e-mail].

Applications close date: 02 Jan 2026.