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LinkedIn Content Strategist
Job summary
A leading B2B tech company in London is seeking a freelance LinkedIn Content Strategist to develop and execute a comprehensive content strategy. The ideal candidate will have experience in content creation and analytics, focusing on enhancing online presence and lead generation. This temporary position offers the opportunity to establish thought leadership in the telecom industry.
Qualifications
- Previous experience in content strategy, particularly for B2B tech.
- Successful track record on LinkedIn and social media.
- Excellent writing and editing skills.
Responsibilities
- Develop and implement a comprehensive content strategy for LinkedIn.
- Create engaging content that resonates with technology decision-makers.
- Analyze content performance to optimize the strategy.
Skills
Starfish is looking for a LinkedIn Content Strategist (Freelance, Remote) who will be responsible for developing and executing a comprehensive LinkedIn strategy. You will leverage your expertise in content creation, audience engagement, and analytics to enhance our online presence, drive lead generation, and establish thought leadership in the telecom industry.
Location: London, England, United Kingdom
- Develop and implement a comprehensive content strategy for our B2B tech brand, focusing on LinkedIn and the content hub
- Create and curate engaging, high-quality content that resonates with the target audience of technology decision-makers and business leaders
- Manage the full content creation process, from ideation to publishing
- Maintain a content calendar to ensure a steady stream of relevant and timely content
- Analyze content performance and usage metrics to optimize the content strategy
- Collaborate cross-functionally to align content with broader business objectives
- Develop and implement a strategy for sustainability-focused content
- Previous experience in content strategy, content marketing, or a related field focusing on B2B tech audiences
- Proven track record of successful content strategies, particularly on LinkedIn and social media
- Excellent writing, editing, and content creation skills
- Strong understanding of content performance metrics and analytics
- Familiarity with content management systems, marketing tools, and social media platforms
- Mid-Senior level
- Temporary
- Marketing
- IT Services and IT Consulting
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.