Marketo Expert (Freelance, Remote)

Starfish Hiring, Inc; Remote; GBP 40,000 - 60,000; Part time

Job summary

A leading medical device manufacturing company is seeking a Marketo Expert (Freelance, Remote) to enhance marketing efforts. The ideal candidate will conduct a comprehensive audit of the Marketo database, manage records related to email marketing campaigns, and develop impactful campaigns for medical treatments. Applicants should have strong experience with Marketo and a keen eye for detail. This role offers flexibility and is suitable for mid-senior level professionals.

Qualifications

• Proven experience working with Marketo, including database management, campaign execution, and reporting.
• Strong understanding of data segmentation, email marketing best practices, and lead nurturing strategies.
• Ability to analyze and optimize database records for improved engagement.

Responsibilities

• Conduct a comprehensive audit of the current Marketo database.
• Import approximately 350-400 new records from a past event into the Marketo database.
• Develop and execute an EDM campaign to promote an upcoming webinar.

Skills

Experience with Marketo

Data segmentation

Email marketing best practices

Lead nurturing strategies

Communication skills

Attention to detail

Tools

Marketo

Salesforce

Job description

Overview

A leading medical device manufacturing company is seeking a Marketo Expert (Freelance, Remote) to support its marketing initiatives. The ideal candidate will be responsible for auditing the current Marketo database, updating records, and assisting with email marketing campaigns.

Responsibilities

• Conduct a comprehensive audit of the current Marketo database, including analyzing record counts by country and reviewing collected data fields
• Import approximately 350-400 new records from a past event into the Marketo database
• Develop and execute an EDM campaign to promote an upcoming webinar for a medical treatment product
• Provide ongoing database management and email marketing support on an ad hoc basis

Requirements

• Proven experience working with Marketo, including database management, campaign execution, and reporting
• Strong understanding of data segmentation, email marketing best practices, and lead nurturing strategies
• Ability to analyze and optimize database records for improved engagement
• Strong communication skills, both written and verbal
• Excellent attention to detail
• Marketo and Salesforce Certified Expert preferred, but not required

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing

Industries

• IT Services and IT Consulting