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CRM Marketing Executive - FTC 12 months
Job summary
A prominent online pharmacy is seeking a CRM Marketing Executive on a 12-month Fixed Term Contract. The candidate will lead the planning and execution of email marketing campaigns for multiple brands. Key responsibilities include managing an email calendar, building and sending communications, and analyzing campaign performance. Strong experience in CRM/email marketing and proficiency in skills like Excel and Tableau are essential. This role combines remote work flexibility with occasional on-site requirements.
Benefits
Qualifications
- Strong CRM/email marketing experience in eCommerce or retail.
- Intermediate Excel skills (including pivot tables).
- Basic HTML/CSS for email editing required.
Responsibilities
- Manage a 12-week email calendar across multiple brands.
- Create briefs and manage approvals and timelines.
- Build and send emails using templates and audience rules.
- Complete QA checks and ensure accurate tracking.
- Report weekly and monthly metrics using analytics tools.
Skills
Tools
Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.6 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient‑centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.
Own the day‑to‑day planning, build, QA, send and reporting of CRM emails for LloydsPharmacy.com Shop (LP), Pharmacy2U Shop, and Chemist Direct. The role balances hands‑on execution with clear, simple insights that inform trading and marketing decisions.
- Occupational sick pay
- Enhanced maternity and paternity pay
- Contributory pension
- Discounted insurance (Aviva)
- Employee discount site
- Discounted gyms(via our blue light card and benefits schemes)
- Employee assistance programme
- In‑house mental health support
- Health and wellbeing initiatives
- Social events throughout the year
- Cycle to work scheme
- Green car scheme* (subject to minimum earnings)
- Registration fees paid (GPhC, NMC, CIPD etc)
- Long service bonus
- Refer a friend bonus
- Blue light card
- Hybrid working
- Commitment to CPD/training
- 25 days annual leave increasing with service
- Annual leave buy and sell scheme
- Discounts & Exclusive offers at The Springs, Leeds
- 25% Discount & health & beauty purchases
- 25% Discount on Pharmacy2U Private Online Doctor Services
- Manage a 12‑week email calendar across LP, P2U Shop and Chemist Direct, aligning with Trading, Brand and eCommerce teams
- Create clear briefs and manage approvals and timelines
- Build and send emails in Sailthru, Acoustic and Selligent using templates and correct audience rules
- Complete full QA checks and ensure accurate tracking and UTMs
- Report weekly and monthly using Selligent, GA4 and Tableau, sharing clear insights and actions
- Track key KPIs including opens, clicks, conversion, revenue and unsubscribes
- Own monthly NPS reporting for Shop brands
- Plan and run A/B tests across subject lines, content and send times; roll out winners
- Support optimisation of automated journeys (e.g., restock, winback)
- Ensure GDPR/PECR compliance and maintain high accuracy and brand standards
- Strong CRM/email marketing experience in eCommerce or retail
- Intermediate Excel skills (including pivot tables)
- Basic HTML/CSS for email editing
- Ability to use Tableau dashboards
- Familiarity with dynamic content tools (e.g., Liveclicker, Nosto).
- Experience with NPS reporting
- Able to work well under pressure and meet deadlines
- Hands‑on email build and send experience in an ESP (Sailthru, Acoustic, Selligent, Braze, SFMC, etc.)
- Confident presenting performance and recommendations to stakeholders
- Working knowledge of GA4
Please click apply and if we think you are a good match, we will be in touch to arrange an interview.
Applicants must prove they have the right to live in the UK.
All successful applicants will be required to undergo a DBS check.
Unsolicited agency applications will be treated as a gift.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.