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• Commission, write and edit engaging content for all MDU and DDU channels, including the website, digital publications, social media platforms, apps, eLearning tools and email communications; ensuring consistency with house style and the professional voice of the MDU and DDU.
• Add, remove and edit content using the MDU's content management system or other digital platforms.
• Regularly review and communicate the MDU editorial and policy guide for staff who write on behalf of the organisation.
• Work with colleagues to define and manage the MDU and DDU’s content strategy, ensuring that content is shared and distributed as widely as possible among target audiences.
• Produce, maintain and promote the policy and editorial guide to internal customers who write material for external and internal use.
• Ensure content governance on existing, in progress and planned content.
• Manage the editorial and production process of the digital journals effectively.
• Support, coach and guide all internal customers who write for external audiences, so they write in MDU style and follow MDU policy guidelines.
• Develop and update protocols and processes for content provided via digital and traditional channels.
• Produce, commission, and edit digital content such as pages, guides, podcasts, eLearning, videos, features and journal articles for websites, social media platforms, podcasts, emails and apps.
• Read documents for policy as required.
• Regularly review online content to ensure relevance, accuracy and up-to-date status.
• Work across marketing and communications teams to optimize content for all activities, implementing effective SEO and PPC strategies.
• Identify and prepare images and other multimedia content for online use.
• Provide copywriting support as needed for websites and emails.
• Provide advice on content design and review content for colleagues.
• Use analytics to measure content effectiveness and identify improvement areas, potentially creating, updating or archiving content.
• Undertake other tasks as required by the leadership team.
• Update and maintain the MDU policy guide in line with brand guidelines.
• Production of online content including guides and feature articles.
• Prepare copy for inclusion in MDU and DDU marketing campaigns.

• Ability to prepare high-quality written material consistent in style and aligned with MDU policy and tone.
• Ability to take complex information and distill it into concise, readable, web-ready copy.
• Ability to edit pre-prepared articles to improve readability online and offline.
• Ability to research ideas using a range of techniques to produce articles.
• Familiarity with software tools for project management, CMS, design or editing.
• Proven experience of taking a publication from concept to print, including management of interim steps.
• Ability to write original content based on a concept or brief.
• Understanding or experience of writing about medical or health issues desirable (not essential).

• Build working relationships with the MDU’s professional staff, demonstrating excellence in their own field.
• Deliver quality results under time pressure imposed by deadlines.
• Prioritise competing demands and respond to adjusting priorities at the direction of the Head of Marketing.
• Collaborate with authors and reviewers to deliver to deadlines.
• Identify opportunities and risks.
• Initiative-based approach to planning and forecasting.
• Enthusiasm for the subject.
• Pragmatic, flexible attitude to maximize use of copy and content.
• Keenness to work as part of a team.

Entry level

Full-time

Marketing, Public Relations, and Writing/Editing

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