Vice President, Marketing

Cohere Inc.; City of London; On-site; GBP 120,000 - 160,000; Full time

Job summary

A leading software development company in London is seeking a VP Marketing to spearhead its marketing initiatives aimed at enterprise clients and developers. This executive role involves collaboration with various teams to enhance brand strategy, analyze market trends, and implement effective marketing campaigns. The ideal candidate has substantial experience in senior marketing roles, particularly in enterprise SaaS environments, and a commitment to fostering a diverse and inclusive workplace.

Benefits

Open and inclusive work environment

Weekly lunch stipend

Full health and dental benefits

6 weeks of vacation

Qualifications

• 15+ years of experience in marketing leadership across multiple functions.
• Proven track record of launching and directing marketing efforts for products.
• Familiarity with partner ecosystems to scale marketing efforts.

Responsibilities

• Lead the Marketing organization, collaborating with cross-functional teams.
• Develop and evaluate effective marketing programs and strategies.
• Align global marketing strategies to drive growth and market adoption.

Skills

Marketing strategy development

Enterprise SaaS

Developer relations

Team leadership

Education

Degree in Marketing/Business/Engineering/CS

Job description

Get AI-powered advice on this job and more exclusive features.

Overview

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI. Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. We believe that a diverse range of perspectives is a requirement for building great products. Join us on our mission and shape the future!

Why this role? Generative AI represents a turning point for businesses in every industry. Cohere is at the center of enterprise transformation and is laser focused on serving the Enterprise sector, and its developers and partners. The Marketing organization is pivotal to the growth and success of Cohere — positioning and communicating Cohere’s offerings to developers, enterprise AI & tech leadership, C-Suite executives, ML researchers, consultants, and partners driving technology & workflow change within enterprises (SIs, cloud providers, SaaS providers), policymakers, and public-sector influencers. The VP Marketing will proactively set direction for Cohere in the marketplace, leading our positioning with the broad range of audiences listed above, driving product marketing, partner activation & enablement, developer relations, brand, social, digital, LLM University, certification/training programs and more. This is a once-in-a-lifetime opportunity to establish and scale a generational company in a transformational time and sector.

You may be a good fit for this opportunity if you have

• Proven experience as a senior Marketing leader across multiple functions (developer relations, enterprise, brand, growth).
• 15+ years of senior level experience developing and achieving successful marketing strategies for both product-led growth and Enterprise SaaS/B2B software or software-related company driving Enterprise Go-to-Market motions.
• A relevant degree in Marketing/Business/Engineering/CS.
• A deep understanding of the changing market dynamics in the AI industry is an advantage.
• Proven track record of successfully launching and directing marketing efforts supporting cutting edge products, and developing effective marketing strategies and business plans.
• Familiarity with partner ecosystems, and enabling partner channels to deploy at scale (GSIs, consultancies, SaaS leaders, hyperscalers).
• Demonstrated experience building, guiding and inspiring a team as a servant leader.
• International/global experience and familiarity is preferred.

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Responsibilities

• Lead our Marketing organization and collaborate closely with cross-functional teams (i.e. Product, Revenue / Sales, Machine Learning, Engineering) to ensure alignment on Enterprise & Product-led growth Go-to-Market efforts & strategy.
• Develop, direct, and evaluate effective marketing programs using market research, product marketing, competitive intelligence, marketing communications, and public/policy relations.
• Develop a measurement strategy, objectives, KPIs, forecasting, benchmarks, and dashboards to measure the effectiveness of marketing programs, ensuring continuous improvement and optimization.
• Drive the company's brand strategy, including brand positioning, messaging, and identity to build a strong presence in the market.
• Align global marketing strategy to develop and implement campaigns that drive growth with enterprise customer target segments and partners (i.e. cloud service providers, GSIs and management consulting firms).
• Collaborate with our growing list of enterprise partners and customers to raise awareness and drive market adoption.
• Expand our leading education capability (LLMU) that enables developers and partners to deploy Cohere’s technology within their organizations, positions Cohere as the premier LLM provider to work with, and enables growth through partners.
• Build and cultivate relationships with industry influencers, media partners, and stakeholders.
• Stay informed about industry trends, competitive landscape, and emerging marketing technologies, proactively providing input into strategy, product and technical decisions.

Perks

• Full-Time Employees At Cohere Enjoy These Perks: open and inclusive culture and work environment; work closely with a team on the cutting edge of AI research; weekly lunch stipend, in-office lunches & snacks; full health and dental benefits, including a separate budget for mental health; parental leave top-up for 6 months for eligible regions; personal enrichment benefits; remote-flexible work options with listed offices and a co-working stipend; 6 weeks of vacation.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing

Industries

Software Development

Note: This post is co-authored by both Cohere humans and Cohere technology.