TikTok Shop - Strategy & Operations Associate, Business Planning & Operations, UK

Tiktok; City of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading tech company in the UK is looking for a Strategy & Operations Associate to drive business growth in eCommerce. The successful candidate will conduct data-driven analyses, work cross-functionally, and establish business frameworks. This role requires a Bachelor's degree and 2+ years of experience in strategic analysis. The ideal candidate has strong ownership, analytical skills, and a proactive mindset. Competitive salary and inclusive company culture offered.

Benefits

Diversity and Inclusion commitment

Opportunity to inspire creativity

Qualifications

• 2+ years of strategic and analytical experience in a leading management consulting firm or eCommerce company.
• Good understanding of eCommerce and digital advertising markets.
• Strong numerical reasoning and data modeling abilities.

Responsibilities

• Lead in-depth data-driven analyses of the eCommerce business.
• Collaborate with cross-functional teams on strategic initiatives.
• Establish business-analysis frameworks to monitor key indicators.

Skills

Analytical skills

Problem-solving

Ownership mindset

Proficiency in Excel

Stakeholder management

Education

Bachelor’s degree or above

Tools

SQL

Python

Job description

TikTok Shop – Strategy & Operations Associate, Business Planning & Operations, UK

We’re a dynamic team driving business growth and operational efficiency for TikTok Shop in the UK. This unique role blends strategic analysis with execution, helping the startup scale across the rapidly growing eCommerce landscape. The ideal candidate collaborates cross‑functionally, analyzes data, uncovers opportunities, designs initiatives, and brings them to market.

Responsibilities

• Lead in-depth data‑driven analyses of the eCommerce business, covering merchant growth & operations, product and content scaling, and other key metrics.
• Collaborate with cross‑functional teams to set up and execute short‑term and long‑term strategic initiatives.
• Establish business‑analysis frameworks to monitor the progress of key indicators, opportunities, and risks; provide solid diagnosis and practical solutions.
• Set up annual/quarterly business goals and implementation roadmaps; regularly conduct business reviews summarizing improvement strategies and methodologies.
• Act as a strategy business partner for the TikTok eCommerce teams, leveraging insights to shape the strategic agenda and drive business growth.

Qualifications

Minimum

• Bachelor’s degree or above.
• 2+ years of strategic and analytical experience in a leading management consulting firm, tech or eCommerce company.
• Good understanding of eCommerce and/or digital advertising markets.
• Excellent analytical and problem‑solving skills. Strong numerical reasoning and modelling abilities with proficiency in Excel and/or advanced data‑science tools.
• Strong ownership and self‑started mindset; proactive initiative to identify and solve business challenges autonomously.

Preferred

• Background in a consumer‑focused environment (commerce, retail, FMCG, social media & content‑led, technology, entertainment).
• Experience working with product teams, PMs, engineers, and other technical colleagues.
• Outstanding stakeholder‑management skills, influencing senior groups.
• Familiarity with analytical tools such as SQL, Python.

About TikTok

TikTok is the leading destination for short‑form mobile video, with a mission to inspire creativity and bring joy. Global headquarters are in Los Angeles and Singapore; offices also in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul and Tokyo.

Why Join Us

Inspiring creativity is at the core of our mission. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company, continually iterating and fostering an “Always Day 1” mindset.

Diversity & Inclusion

TikTok is committed to creating an inclusive workplace where employees are valued for their unique perspectives. We celebrate diversity and aim to reflect the many communities we reach.