Technical PPC Manager

Interact Software; Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A dynamic software company in Manchester is seeking a Technical PPC Manager to drive high-performing paid media campaigns. The ideal candidate will manage advanced tracking, optimize PPC campaigns across multiple platforms, and utilize data-driven insights to maximize ROI. You should have proven experience with PPC management, strong analytical skills, and proficiency in Google Ads and automation tools. A full-time role with a focus on innovative solutions and measurable impact.

Qualifications

• Proven experience managing PPC campaigns with significant budgets.
• Hands-on experience with automation tools and API integrations.
• Strong analytical and problem-solving skills.

Responsibilities

• Take ownership of PPC campaigns across Google Ads and other platforms.
• Manage advanced tracking setups using Google Tag Manager.
• Troubleshoot technical issues related to tracking discrepancies.
• Collaborate on marketing campaigns and analyze datasets.
• Stay updated on PPC technologies and implement best practices.

Skills

PPC campaign management

Google Ads scripts

Analytics and tracking implementation

Data manipulation (BigQuery, SQL, Python)

AI utilization in tasks

Communication of technical concepts

Tools

Google Tag Manager

GA4

Looker Studio

Power BI

Google Ads

Bing Ads

LinkedIn Ads

Job description

Interact provides enterprise‑grade intranet software that connects over three million employees to leading global names such as Levi's, Domino’s, Teva Pharmaceuticals, and Technicolor. Our team of customer‑focused problem solvers is passionate about helping organisations communicate better, constantly improving every service and product we offer. With offices in Manchester, New York, Dubai, Tulsa, and Warsaw, we operate across North America, EMEA and Australia.

We are looking for a Technical PPC Manager who will drive high‑performing paid media campaigns through advanced technical implementation, automation, and data‑driven optimisation. In this role you will ensure accurate tracking, seamless integrations and innovative solutions to maximise ROI across all paid channels. This is a technical role – you will be hands‑on, closely involved with the numbers, data, statistics and decisions to drive performance and optimisations, and be capable of explaining, rationalising and reporting on the “why” and “how”.

A Little About You

• Proven experience managing PPC campaigns with significant budgets.
• Hands‑on experience with Google Ads scripts, API integrations and automation tools.
• Strong background in analytics and tracking implementation (GTM, GA4, server‑side tagging).
• Familiarity with data manipulation using BigQuery, SQL or Python.
• Experience working with e‑commerce feeds and dynamic ad setups.
• Strong numbers and data background – able to spot and analyse patterns, and explain why and how, rather than simply accept automated recommendations.
• Proven experience and ability to use AI to augment day‑to‑day tasks.
• Advanced knowledge of PPC platforms (Google Ads, Bing, LinkedIn Ads).
• Expertise in conversion tracking and attribution models.
• Proficiency in Google Tag Manager, GA4 and data visualisation tools (Looker Studio, Power BI).
• Understanding of APIs and automation workflows.
• Strong analytical and problem‑solving skills.
• Very strong mathematical and statistical skills.
• Ability to communicate technical concepts to non‑technical stakeholders.

About the role

• Take ownership of, develop, implement and optimise PPC campaigns across Google Ads and other key platforms.
• Manage advanced tracking setups using Google Tag Manager, server‑side tagging and conversion API, including orchestration of identifiers and campaign metadata all the way through to marketing and sales systems.
• Troubleshoot technical issues related to attribution, feeds and tracking discrepancies.
• Collaborate with Go‑to‑Market teams on event‑, topic‑ and launch‑specific campaigns, and maintain evergreen campaigns.
• Analyse ads, marketing and sales system datasets using BigQuery, BI tools or SQL to identify trends, opportunities and insights, and combine data sets to understand successful user journeys.
• Stay updated on emerging PPC technologies and implement best practices.
• Orchestrate A/B tests via ad copies, keywords and other mechanisms to uncover new opportunities to increase performance.
• Use AI to heavily augment analysis and decision‑making processes.
• Understand Interact’s business, go‑to‑market strategy and competitor space, and use this in ads and bid management.
• Be detail‑oriented with a passion for accuracy and optimisation.
• Be an innovative thinker who embraces automation and efficiency.
• Have strong collaboration skills across marketing and technical teams.
• Proactively identify and solve complex technical challenges.
• Adaptable to fast‑paced environments and emerging technologies.
• Results‑driven with a focus on measurable impact.
• Doer – rolls up sleeves, gets into the weeds to understand and fix things.

Seniority level: Entry level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Software Development

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