Social Media Marketing Specialist

Zebrabasmatirice; Birmingham; On-site; GBP 25,000 - 35,000; Full time

Job summary

A grocery marketing firm is looking for a Field Marketing Specialist in Birmingham. The successful candidate will promote products in stores and manage the brand's social media presence. Responsibilities include executing in-store campaigns, conducting tastings, and creating engaging video content. A valid UK work permit and driving licence are required. Join a dynamic team to enhance brand visibility and connect with customers directly.

Qualifications

• Must have a valid UK work permit.
• Must have a valid UK driving licence and access to a car.
• Energetic and confident in retail/customer interactions.
• Strong knowledge of Instagram, TikTok, and other social media.

Responsibilities

• Develop and execute in-store marketing campaigns.
• Coordinate product displays and promotions.
• Conduct in-store tastings and sampling events.
• Film and photograph content for social media.
• Assist in launching company offers and campaigns.

Skills

Communication skills

Social media knowledge

Photo/video editing skills

Outgoing personality

Job description

Location: Hamsons, Birmingham, England, United Kingdom

This role combines hands‑on field marketing with creative social media work. You’ll be the on‑ground face of Zebra Basmati Rice in the UK — visiting grocery stores, filming promotional content, coordinating displays, running sampling sessions, and promoting ongoing offers. You’ll also help manage and grow our social media presence by capturing authentic, engaging content that highlights our brand story and customer experiences.

Key Responsibilities

• Develop and execute in-store marketing and promotional campaigns across grocery stores and supermarkets.
• Coordinate with store owners/managers to set up banners, stands, and product displays.
• Conduct in-store tastings and sampling events, engaging directly with customers.
• Film and photograph short‑form video content (e.g., reels, stories, product highlights) for social media.
• Assist in launching and promoting company offers, new products, and festive campaigns (Ramadan, Eid, Christmas, etc.).
• Track promotional performance and report on engagement, feedback, and sales uplift.
• Support influencer collaborations and local event activations.
• Maintain a regular posting schedule and content calendar aligned with our UK marketing strategy.

Requirements

• Must have a valid UK work permit (right to work in the UK).
• Must have a valid UK driving licence and access to a car (field travel required).
• Energetic, confident, and comfortable interacting with both retailers and customers.
• Strong knowledge of Instagram, TikTok, and other social platforms.
• Basic photo/video editing skills (mobile or desktop).
• Excellent communication, organisation, and time‑management skills.
• Previous experience in marketing, field promotions, or FMCG is preferred.