Social Media Executive

B.J.O.R.N. Ltd; Cheltenham; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading sports betting company in the UK is seeking a Social Media Executive to launch its new sportsbook and casino brand. This role requires deep knowledge of sports, especially football and horse racing, and involves creating engaging content across various platforms. With a focus on real-time interaction and driving community engagement, the ideal candidate will have prior experience in a similar role and possess strong copywriting skills. Opportunities for creativity and growth within an innovative team await.

Benefits

Ownership of channels and creative direction

Collaboration with skilled teams

Opportunity to learn and build a social presence

Qualifications

• Experience in a social media role, ideally in betting or media.
• Able to create engaging content quickly and effectively.
• Knowledge of football and horse racing is essential.

Responsibilities

• Own and manage social media content across multiple platforms.
• Turn betting angles into engaging content.
• Engage the community and build trust during live events.

Skills

Deep knowledge of sport

Strong copy and content skills

Confidence working with odds

Initiative and energy

Education

1+ year experience in a similar role

Job description

We’re hiring a Social Media Executive to help launch a new UK sportsbook and casino brand. If you live for live sports, move fast, and know how to turn odds into content that clicks, this one’s for you. You’ll be right at the heart of the action: shaping voice, driving engagement, and building a fanbase from day one. This is a chance to move fast, think creatively, and leave your mark on a brand built for boldness.

What You’ll Do

• Own content across X, Instagram, TikTok, LinkedIn, and more.
• Turn betting angles and odds into visual, video, and written content.
• Work closely with Trading and Marketing to align content with key events and campaigns.
• Lead real-time coverage for Premier League, Grand National, Cheltenham, NFL, etc.
• Engage the sports betting community — drive conversation and build trust.
• Support Casino social content, and track performance to optimise output.

What You’ll Bring

• Deep knowledge of sport — especially football and horse racing.
• 1+ year experience in a similar social role, ideally in betting or media.
• Strong copy and content skills with a sharp eye for relevance and timing.
• Confidence working with odds, trading insights, and compliance requirements.
• Initiative, pace, and energy — especially during live coverage moments.

Bonus Points For

• Video editing, graphic design, or experience with content tools.
• SEO awareness and understanding of platform-specific trends.
• Live coverage experience across social during major sporting events.

What You’ll Get

• A front-row seat in launching a new UK sportsbook and casino brand.
• Ownership of channels and creative direction.
• Collaboration with sharp minds across Trading, Marketing, and Growth.
• Room to move fast, learn, and build a standout social presence.

You’ll help shape the voice of BestOdds across the UK sports calendar — and make every post count.

Ready to help build the boldest, sharpest voice in UK sports betting? Let’s do it.