Senior Strategist

GFL Environmental Inc.; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading environmental services company is seeking a Senior Strategist based in London. The role focuses on developing B2B marketing strategies and involves conducting qualitative and quantitative research to refine customer messaging. Ideal candidates will have over five years of experience in B2B marketing, particularly in complex tech organizations. The position offers a hybrid working model, with potential travel within Europe required.

Qualifications

• Minimum 5+ years of experience in B2B marketing.
• Experience in B2B marketing strategy for large tech organizations.
• Strong research skills, both qualitative and quantitative.

Responsibilities

• Lead strategic content scoping for B2B campaigns.
• Conduct quantitative and qualitative research.
• Consult on addressing gaps in the customer journey.

Skills

B2B marketing

Qualitative and quantitative research

Technical product discussion

Content strategy

Audience research

Education

5+ years in B2B marketing

Tools

Excel

PowerPoint

Job description

Senior Strategist page is loaded## Senior Strategistremote type: Hybridlocations: Londontime type: Full timeposted on: Posted Todaytime left to apply: End Date: February 28, 2026 (30+ days left to apply)job requisition id: JR0091451**Agency :**Ledger Bennett**Job Description :****Job Title: Voice of Customer Strategist or Senior Strategist** **Department: Strategy** **Location: London/ Hybrid****Agency: Ledger Bennett****---------------------------------**We're on a mission to shape the future of B2B through meaningful work. And we’re going to get there by redefining what B2B marketing does. And though we all bring different skills, interests, and individual brilliances to the table, we’re united in three core traits.**HUMAN AT HEART.***Showing up authentically in the B2B marketplace.***HEAD FOR RIGOUR.***Going beyond what’s expected of B2B marketing**.*****MIND FOR FLAIR.***Pushing boundaries and charting new territories for B2B**.***The purpose of this role is to be a trusted strategic lead for the EMEA business of a leading global technology brand. The role will have strong focus on messaging, research, qualitative interviews and content strategy and scoping enabling our client to deliver a consistent output of compelling voice of customer (VOC) assets.You will need to have a strong grasp of B2B business strategy: how brands organize themselves, what makes a successful brand or product campaign, the concepts of buying committees and how to move specific audiences along a customer journey. You will carry out research (quant and qual) to build hypotheses and understand audiences. You will also be well versed in emotive B2B story telling to showcase our clients’ solutions and products, all with the aim of giving clear guidance for the design, copy and video production team.This role is London based but some European travel may be required.**As a Strategist, you'll be trusted to:*** Understand the current technology landscape and be comfortable discussing technical products with senior leaders within our client base as well as with their customers* Be responsible for end-to-end strategic content scoping – ensuring assets and subjects are adequately researched and prepped, leading interviews, and briefing writers, designers and video production teams. You will ensure assets produced are on brief and meet the needs of the client.* Confidently liaise with and interview senior leaders and be able to ‘read the room’ and adapt your style as necessary* Carry out independent research across a wide range of tools to test and build hypotheses.* Build strong story arcs* Consult on how gaps in the customer journey can be addressed* Write in a clear and error-free manner, following a clear logic trail, from findings to recommendations**What you need to have, know and do:*** Minimum 5+ years’ experience in B2B marketing* Experience in B2B marketing strategy for large, complex tech or software organizations* Experience collaborating and briefing other teams such as video production* Strong qualitative and quantitative research acumen; comfortable navigating, monitoring, and divining insight from research and senior conversations.* Comfortable and competent use of Excel & PowerPoint* Demonstrable experience in the following: + Audience and account research + Brand / campaign / product/service positioning + Messaging + Customer journey mapping + Content strategy + Content planning* Additional European languages are a plus #LI-NK1**Contract Type :**Permanent**Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.**Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation. **Life at Havas**We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore.**Havas Media Network**We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences. **Havas Creative Network**At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients. **Havas Health**Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.