Senior Ride Advisor – Norwich

Power2Cycle; Norwich; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join a leading bike retailer as a Senior Ride Advisor in Norwich, where you'll enhance customer experience through expert advice and mentoring. This role emphasizes building relationships rather than hard sells, rewarding quality service. Shape the team and influence the future of bike sales in a community-focused environment.

Benefits

Staff discounts

Industry training

Performance bonuses

Community events

Friendly, growing team

Qualifications

• Proven experience in bike retail or related customer-facing role.
• Strong product knowledge or willingness to learn quickly.
• Reliable and organized with experience fitting bikes.

Responsibilities

• Deliver friendly, expert advice across bikes and accessories.
• Guide customers without pressure in decision-making.
• Lead and mentor junior Ride Advisors.

Skills

Customer Service

Communication

Mentorship

Product Knowledge

Cycling Culture

Tools

Retail Software

Job description

Salary: Competitive, based on experience and results

Perks: Staff discounts, industry training, performance bonuses, community events, and a friendly, growing team

About the Role – Senior Ride Advisor

We’re looking for a Senior Ride Advisor to join our Norwich store and help lead the customer experience on the shop floor. This isn’t your average retail role—it’s about building lasting relationships through friendly, pressure-free service and expert advice that helps riders find the perfect setup in their own time.

You’ll work alongside two younger Ride Advisors who bring plenty of energy and enthusiasm. Your role will be to guide, mentor, and lead by example—creating a retail environment that reflects the heart of the Power2Cycle brand: welcoming, knowledgeable, and built on trust.

At Power2Cycle, we take the long view. We don’t push people to buy—we help them discover. Every experience is a seed for a second, third, or fourth bike down the line, or a glowing recommendation to friends and family. You’ll be measured and rewarded not just by the number of bikes sold, but by the quality of service you deliver and the smiles you leave behind.

•Deliver friendly, expert advice across bikes, gear, and accessories

•Guide customers through their decision-making without pressure

•Lead and mentor junior Ride Advisors, helping them grow in confidence and skill

•Support store presentation, merchandising, and brand storytelling ️

•Handle more complex sales or customer queries with care and clarity

•Liaise with the workshop team to ensure smooth service handovers

•Contribute to local events, demo days, or ride outs when possible

What We’re Looking For

•Proven experience in bike retail, cycling sales, or a related customer-facing role

•Confident, calm communicator who loves helping people find the right solution

•A team player who leads by example and enjoys mentoring others

•Passion for bikes and cycling culture—across road, gravel, e-bikes, or MTB

•Strong product knowledge, or a willingness to learn quickly

•Reliable, organised, and comfortable with till systems or retail software

•Experience fitting bikes or using bike sizing tools

•Knowledge of brands we work with (Trek, Bosch, Fox, etc.)

•Involvement in the local riding community or events

•Familiarity with finance offerings, accessories, and performance gear

What You’ll Get

•A key role in a growing, ambitious business

•A chance to shape the retail team and customer experience

•Performance bonuses based on sales combined with customer service ratings (we reward 4 & 5-star reviews as much as results)

•Access to training and supplier product sessions

•Regular team rides, events, and great coffee on hand

•A career path, not just a shop job

Be Part of the Ride

If you’re a bike-savvy individual who thrives on connection, trust, and creating experiences people remember—we’d love to hear from you. You’ll have the hunger to succeed, but the wisdom to play the long game. At Power2Cycle, we’re not here to force the sale—we’re here to build riders for life.

How to Apply

Send your CV and a short message about why you’d be a great fit to [e-mail] .

Or drop into our Norwich store and say hello—we love meeting future teammates in person!