Senior Marketing Analyst, App

Skyscanner Limited; City of Edinburgh; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global travel tech company based in Edinburgh is seeking a Senior Marketing Analyst for their app. The successful candidate will monitor app performance, identify growth opportunities, and collaborate with cross-functional teams. Candidates should have experience in performance marketing and be proficient in Tableau. This role offers a hybrid work model and encourages a diverse work environment.

Benefits

Hybrid working model

Inclusive workplace

Generous parental leave policies

Qualifications

• Proven experience in data or performance marketing roles within consumer apps or SaaS.
• Familiar with mobile attribution data and analytics.
• Ability to simplify data for non-data stakeholders.

Responsibilities

• Monitor app marketing performance and craft narratives.
• Identify growth opportunities and analyze current drivers.
• Conduct root-cause analyses for underperformance.
• Build data visualizations and dashboards.
• Manage app marketing forecasts and budgets.
• Understand LTV measurement from acquisition channels.
• Plan incrementality testing with Data Science.

Skills

Data analysis

Performance marketing

Collaboration

A/B testing

Data visualization

Tools

Tableau

Kubit

Branch.io

Job description

Senior Marketing Analyst, App

Join to apply for the Senior Marketing Analyst, App role at Skyscanner.

Everyone loves travelling, but planning is not without its challenges ✈️. That’s why we’ve spent 20 years building tools that turn travel‑planning chaos into a breeze. Today, around 100 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars and hotels quickly and easily 💻. Joining Skyscanner means becoming part of a global brand that strives to become the planet’s go‑to travel hack accessible for all 🌍. Our vision? To be the world’s number one travel ally.

About the Role
Hybrid

We’re looking for a data‑dr Senior Marketing Analyst, App to help accelerate our app‑first growth strategy. You’ll be part of a tight‑knit App Marketing team obsessed with understanding how our travellers discover, download, and love our app. You’ll dig into data, uncover what’s driving performance, and bring fresh insight to where and how we grow next. From forecasting budgets to helping shape incrementality testing, your work will turn numbers into narrative—and insight into action.

What You’ll Be Doing

• Tracking performance: Monitor whether app marketing activities hit agreed‑upon targets and craft a clear, story‑driven performance narrative.
• Spotting opportunities: Proactively identify areas for growth and surface insights into the current drivers of success across channels.
• Solving problems: Conduct root‑cause analyses for underperformance, collaborating with marketing teams to define the right fixes.
• Visualising insights: Build data visualisations and dashboards (in Tableau or Kubit) that bring clarity to complexity.
• Forecasting & budgeting: Manage app marketing forecasts and budgets across all key metrics, ensuring accuracy and alignment.
• Measuring value: Understand and improve LTV measurement from different app acquisition channels, working with analytics to refine accuracy.
• Testing impact: Partner with Data Science and Analytics to plan, interpret, and act on incrementality testing across app marketing channels.

About You

• Analytical to the core: Proven experience in data or performance marketing roles within consumer apps or SaaS.
• Tool‑savvy: Proficient with Tableau and/or Kubit for dashboarding and data storytelling.
• Attribution aware: Experienced with Branch.io or similar MMPs, and fluent in mobile attribution data.
• A natural translator: You simplify data for non‑data folks—turning metrics into meaningful action.
• Collaborative by default: You thrive working across Paid, Product, Data, and Marketing teams.
• Experiment‑minded: Familiar with A/B testing, incrementality frameworks, or CRM tools like Braze.
• Impact‑focused: You see data not as numbers but as levers to improve traveller experience and business growth.

What It’s Like Here

We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans ❤️, building things that help travellers explore the world a little easier 🧭. Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all ✨.

We’re committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know. If you’d like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.

Sound like your kind of adventure? 🚀 Apply now and help us shape the future of travel.