Senior Digital Strategist

MSL; City of London; On-site; GBP 70,000 - 100,000; Part time

Job summary

A leading public relations firm in the City of London is looking for a Director to develop and implement digital strategies for corporate communications. This role involves leading paid media planning, providing strategic digital advisory, and focusing on performance analytics. The ideal candidate will have a strong background in digital communications and client leadership. This is a contract position offering an opportunity to shape impactful corporate messaging.

Qualifications

• Proven track record in developing integrated digital strategies.
• Experience in paid media planning and budget allocation.
• Strong analytical skills to track performance metrics.

Responsibilities

• Develop and implement digital strategies for corporate communications.
• Lead paid media strategy and optimize campaigns.
• Serve as a senior digital advisor for clients.

Job description

Direct message the job poster from MSL (Global)

Responsibilities

• Develop and implement integrated digital strategies that support corporate communications objectives, including reputation management, stakeholder engagement, and thought leadership.
• Translate business goals into actionable digital plans across web, social, and paid channels.
• Shape content pillars and messaging frameworks suitable for corporate audiences (e.g., investors, policymakers, employees, media).
• Advise on digital‑first storytelling, ESG positioning, and executive visibility initiatives.

Paid Media Planning & Scheduling

• Lead on paid media strategy across corporate campaigns, ensuring alignment with wider communications objectives.
• Develop and manage paid media plans—platform selection, audience targeting, creative recommendations, and budget allocation.
• Oversee scheduling, optimisation, and performance tracking of paid campaigns.
• Provide clients with clear, data‑led recommendations on how paid media can amplify organic and earned activity.

Client Leadership & Advisory

• Serve as the senior digital advisor providing strategic counsel on all aspects of digital communications.
• Oversee the planning, creation, and distribution of high‑quality corporate content across digital platforms.
• Ensure consistency of tone, brand identity, and messaging across all channels.
• Support content governance, website development, and channel optimisation initiatives.
• Work closely with creative, PR, and content production teams to deliver cohesive, impactful campaigns.

Performance, Analytics & Reporting

• Establish robust measurement frameworks to evaluate digital performance and impact.
• Develop dashboards and reports that translate data into actionable insight.
• Use analytics to inform ongoing optimisation of content, paid activity, and digital presence.
• Present performance insights and strategic recommendations to clients and internal stakeholders.

Seniority level

Director

Employment type

Contract

Job function

Strategy/Planning and Public Relations

Industries

Public Relations and Communications Services