Senior Digital Marketing Lead - Hybrid (30% Bonus)

Mission Mars; Manchester; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A hospitality group in the UK is seeking a Senior Digital Marketing Manager to own and evolve the digital strategy. This role requires 5+ years of experience in digital marketing, a hands-on approach to CRM using Atreemo, and strong performance marketing skills. You'll manage campaigns, drive traffic and conversion, and collaborate with teams to enhance guest experiences across multiple venues. Competitive salary with up to 30% bonus.

Benefits

Competitive salary + bonus scheme

Pension scheme

Loyalty bonus

50% discount on food & drink

Free or discounted tickets to events

Wellbeing support

Collaborative office culture

Growth opportunities

Qualifications

• 5+ years digital marketing experience, ideally in hospitality or leisure.
• Hands-on CRM experience using Atreemo.
• Proven experience with GA4 (reporting, analysis, attribution).
• Proven track record in performance marketing across Meta + Google.
• Agency management experience with commercial accountability.

Responsibilities

• Own and evolve the digital strategy across CRM, web, and paid media.
• Lead campaign planning for priority moments such as Oktoberfest and Christmas.
• Manage paid channels with agencies to drive traffic, bookings, and revenue.
• Build and maintain dashboards that track channel and campaign performance.
• Champion digital best practice across the business.

Skills

Digital marketing experience

CRM experience using Atreemo

Experience with GA4

Performance marketing expertise

Agency management

Data literacy

Integrated campaign execution

Comfortable with fast-paced environments

Tools

Atreemo

GA4

Meta

Google

Job description

A hospitality group in the UK is seeking a Senior Digital Marketing Manager to own and evolve the digital strategy. This role requires 5+ years of experience in digital marketing, a hands-on approach to CRM using Atreemo, and strong performance marketing skills. You'll manage campaigns, drive traffic and conversion, and collaborate with teams to enhance guest experiences across multiple venues. Competitive salary with up to 30% bonus.