Senior Business Development Representative

Intercity Technology Ltd; Birmingham; On-site; GBP 30,000 - GBP 45,000; Full time

Job summary

A technology solutions partner is seeking a Senior Business Development Representative in Birmingham. This role focuses on driving lead generation, converting marketing qualified leads into sales qualified leads, and collaborating with Sales and Marketing teams. The successful candidate will have at least 2 years of B2B sales experience, ideally in a technical context, strong communication skills, and a knack for relationship building. Competitive benefits include 33 days holiday and an annual pay review.

Benefits

33 days holiday

Annual pay reviews

Company pension

All-company bonus scheme

Qualifications

• Minimum 2 years’ experience in a B2B sales environment, ideally in Technology or MSP.
• Experience in Account Management or Customer Success is highly desirable.
• Proven success in building strong customer relationships.

Responsibilities

• Proactively prospect Marketing-driven campaigns into SME/Enterprise customers.
• Convert MQLs into SQLs through multi-touchpoint engagement.
• Support Marketing-led events ensuring maximum attendance.

Skills

B2B sales experience

Strong communication skills

CRM usage

Relationship building

Adaptability

Education

Degree-level qualification (preferred)

Tools

CRM software

Job description

About The Role

Drive our growth. Shape customer opportunity. Be our next Senior Business Development Representative!

We’re looking for a Senior BDR to fuel our pipeline, convert insight into opportunity, and play a key part in supporting our Account Management and Marketing teams. You’ll be the voice behind our campaigns, the curiosity in every customer conversation, and the driving force behind high-quality Sales Qualified Leads (SQLs).

From turning MQLs into meaningful conversations to uncovering upsell and cross‑sell potential, you’ll help us connect the right customers with the right solutions all while capturing the intelligence that powers smarter selling.

This is an exciting opportunity to step up, make an impact, and help shape a high‑performing lead generation function.

Key Responsibilities as a Senior Business Development Representative:

Lead Generation & Prospecting

• Proactively prospect Marketing-driven campaigns into a defined group of SME/Enterprise customers.
• Convert MQLs into SQLs through multi-touchpoint engagement including calls, emails, and social outreach.
• Uncover upsell and cross-sell opportunities, capturing detailed business intelligence and customer sentiment.
• Follow agreed Rules of Engagement, ensuring account manager alignment and use of approved communication channels.

Customer Intelligence & CRM Excellence

• Enrich customer data through discovery conversations capturing renewal risks, concerns, competitive activity, and key lifecycle milestones.
• Maintain immaculate CRM hygiene, ensuring forecasting and pipeline data is accurate and up to date.

Sales & Marketing Collaboration

• Support Marketing-led events, ensuring maximum attendance and structured follow-up activity.
• Work closely with Account Management, Customer Support and Marketing to ensure seamless customer experience.
• Use social media proactively to promote campaigns, share relevant content, and identify engagement opportunities.

Coaching & Leadership Support

• Assist the Lead Generation Manager with training, call reviews, shadowing sessions and coaching junior BDRs.
• Support the management of active campaigns, team briefings and performance analytics when required.

Experience & Knowledge

• Minimum 2 years’ experience in a B2B sales environment, ideally in a Technology or MSP context.
• Experience in Account Management or Customer Success is highly desirable.
• Proven success in building strong customer relationships and delivering effective discovery conversations.
• Strong communication skills
• Skilled in CRM usage, pipeline management, and data accuracy.
• Understanding of sales methodologies, processes, or training experience is advantageous.
• Degree-level qualification preferred but not essential.

Skills & Competencies:

Adaptability & Organisation

• Plans time effectively and follows procedures.
• Meets deadlines and stays focused.

Financial & Commercial Awareness

• Understands commercial principles and ensures data accuracy.

Effective Communication

• Communicates logically, professionally, and persuasively.
• Actively listens and shares ideas clearly.
• Supports junior team development through coaching and feedback.

What We Offer:

• 33 days holiday (inclusive of bank holidays), with entitlement increasing by one day for each full calendar year employed, up to a maximum of five days.
• Annual pay reviews.
• Holiday buy scheme.
• All-company bonus scheme.
• Death in service cover.
• Employee assistance programme.
• Company pension.
• Active social calendar.
• A strong focus on developing our people.

About Us

Intercity Technology provides reliable and secure technologies in communications, cloud, and managed services, with a big difference – Intercity is a technology solutions partner that isn’t all about tech. It’s about a great bunch of people combining their passion, expertise, and dedication to deliver extraordinary results for businesses.

Our vision is to be the best technology partner to work for and with – we are really proud of our achievements so far:

• Customer Net Promoter Score of +92
• Gold Award Investors in People Accreditation
• Employer of the Year 2025 – British Business Excellence Award
• Gold Eco Vadis rating – Among the Top 3% of Companies for Sustainability Performance

We select candidates with the right skills, experience, and values to join us and selection is based on a fair and equal process. We’re proud to be committed to equal opportunities and welcome all applications. As a specialist in secure technology solutions, all successful candidates will be subject to pre‑employment checks, so we can ensure compliance with our ISO27001 (Information Security) and Cyber Essentials Plus certifications. We are committed to using any personal information you may give us in a secure and proper manner, for more information please see our privacy policy on our website.