Senior Brand Manager

MENARINI Group; United Kingdom; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading pharmaceutical company in the UK seeks a Senior Brand Manager to spearhead pre-launch efforts for a cutting-edge cardiovascular therapy. The role involves strategic planning, cross-functional collaboration, and digital innovation to ensure the brand's success. Candidates should have a minimum of 4 years in Brand Management, preferably in the cardiovascular field, alongside a degree. Competitive salary, pension, hybrid work, and generous leave are part of the offering.

Benefits

Competitive salary

Defined pension contributions

Private healthcare provision

Hybrid working hours

25 days holiday plus 8 bank holidays

Personal death in service insurance

Qualifications

• Minimum 4 years of experience in Brand Management within pharma.
• Experience in Cardiovascular or diabetes therapeutic areas is essential.
• Proven success in developing and implementing brand plans.

Responsibilities

• Develop strategic and operational launch plans.
• Collaborate with digital teams to enhance customer experience.
• Engage with Key Opinion Leaders through educational programs.

Skills

Strategic Planning

Digital Innovation

Cross-Functional Collaboration

Commercial Focus

Creativity

Education

Degree level education or equivalent

CIM qualification

Tools

Canva

PDF editing software

PowerPoint

AI content generation platforms

Job description

An exciting opportunity to join Menarini as the Senior Brand Manager in the pre-launch phase of a first in class, cardiovascular therapy.

The Senior Brand Manager will play an integral role in the pre-launch planning phase and will be accountable for driving the brand's launch success. Reporting to the Marketing Director, this position requires close collaboration with both Global & UK cross-functional launch team to define and deliver the operational plan. Responsible for strategic, future focus, ensuring alignment with global objectives and local customer/patient needs to support sustained, long-term sales growth.

What You'll Work On

• Strategic Planning & Launch Excellence: Develop strategic and operational launch plans using the launch excellence framework, ensuring alignment with Global and UK objectives while utilizing data insights to drive decision-making.
• Omnichannel & Digital Innovation: Collaborate with the digital lead to integrate digital channels into the brand strategy, championing content creation and optimizing digital KPIs for a cohesive customer approach.
• KTL Engagement & Advocacy: Create a Key Thought Leader (KTL) plan in partnership with Medical Affairs, cultivating advocacy through educational programmes and tiered engagement strategies.
• Cross-Functional Collaboration: Foster deep collaboration with Sales and Global teams to ensure a shared strategy, integrating insights into the brand plan and leading regular update meetings.
• Operational Execution: Drive the development and localization of sales enablement materials to meet NHS standards, coordinate national congresses, and ensure all activities are compliant and within budget.
• Educated to degree level or equivalent. CIM qualification desirable.
• A track records of achievement and progression in pharma with at least 4 years’ experience in Brand Management. Experience in Cardiovascular or diabetes therapeutic area essential.
• Strong commercial and strategic focus. Evidence of developing and implementing successful brand plans and launch plans.
• Possesses the creativity and digital literacy required to produce simple content, leveraging a range of applications including Canva, PDF editing software, PowerPoint, and various AI content generation platforms.
• Evidence of credibility with high level Key Opinion Leaders in Cardiovascular, Renal, Metabolic Medicine.
• Commitment to putting patients at the heart of all decisions, ensuring access to high-quality treatments, and addressing unmet medical needs.
• Strong culture of teamwork and collaboration across functions and countries to drive business success and patient outcomes.
• Efficient execution and continuous improvement across functions, ensuring high standards in compliance, quality, and performance.
• Ability to anticipate and respond to changes in the healthcare environment, market dynamics, and customer needs.

What We Offer

• Competitive salary (dependent on experience) and a discretionary incentive scheme.
• Defined pension contributions (3% employee contribution, 10% Company contribution).
• Private healthcare provision (AXA) and dental insurance (Den plan).
• A hybrid role with working hours of 37.5 hours per week.
• 25 days holiday each year plus 8 bank holidays, with the ability to bank holidays for future use.
• Personal death in service insurance (4x salary).

Join us and become part of a tradition of excellence and innovation. Apply now!