Programmatic Marketing Manager

Cleo; United Kingdom; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading fintech startup in the UK seeks a Programmatic Marketing Manager to enhance user acquisition strategies. The ideal candidate will manage DSP campaigns, optimize performance, and collaborate cross-functionally. You’ll need strong analytical skills, familiarity with key platforms like Moloco, and a passion for innovation. This full-time role offers competitive compensation and benefits, including flexible work arrangements.

Benefits

Competitive compensation package

Flexible work arrangements

Generous annual leave

Private Medical Insurance

Qualifications

• Experience in a performance-driven environment, ideally app or fintech.
• Proven track record of scaling spend efficiently.
• Strong collaboration skills across functions.

Responsibilities

• Own and scale programmatic strategy across DSPs.
• Manage day-to-day campaign execution.
• Continuously test and optimise creatives and audiences.

Skills

Programmatic user acquisition management

DSPs experience (Moloco, AppLovin, Liftoff)

Analytical skills

Collaboration and communication

Tools

SQL

AppsFlyer

Adjust

Data visualisation tools

Job description

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

About The Role

We’re looking for a Programmatic Marketing Manager to scale Cleo’s programmatic user acquisition strategy across the US and international markets. You’ll own the performance and growth of key programmatic platforms such as Moloco, AppLovin, Liftoff, and other DSPs, optimising spend, creatives, and targeting to drive scalable, high-quality user growth.

Key Responsibilities

• Own and scale Cleo’s programmatic strategy across DSPs such as Moloco, AppLovin, Liftoff, and other high‑performing partners.
• Manage day‑to‑day campaign execution, including setup, optimisation, and reporting to deliver against CPA, ROAS, and LTV targets.
• Continuously test and optimise creatives, audiences, and bidding strategies to improve channel efficiency and unlock new growth opportunities.
• Collaborate with Creative and Data teams to build performance‑driven ad assets and feed data back into creative testing loops.
• Analyse and report on performance across channels, identifying key insights and translating them into actionable recommendations.
• Explore and onboard new programmatic partners and inventory sources to diversify Cleo’s media mix and reduce acquisition risk.
• Partner with Data Science and Analytics to refine attribution models, incrementality testing, and in‑app event optimisation.
• Stay ahead of industry trends, platform updates, and privacy changes to ensure Cleo’s strategy remains cutting‑edge.

What We’re Looking For

• Experience managing programmatic user acquisition in a performance‑driven environment (ideally app or fintech).
• Deep understanding of DSPs such as Moloco, AppLovin, Liftoff, and familiarity with in‑app programmatic buying.
• Proven track record of scaling spend efficiently while improving CPA, ROAS, and retention metrics.
• Familiarity with SKAN, incrementality testing, and predictive modelling.
• Strong analytical skills with proficiency in SQL, MMPs (AppsFlyer, Adjust), and data visualisation tools.
• Ability to build and interpret dashboards, identify trends, and make data‑driven decisions.
• Strong collaboration and communication skills, comfortable working cross‑functionally with creative, data, and engineering teams.
• Self‑starter with a growth mindset, curiosity for testing, and bias toward action.
• Comfortable operating autonomously in a fast‑paced, scaling environment.
• Passion for Cleo’s mission to help people improve their financial health.

Nice to Have

• Experience in fintech, subscription‑based products, or other app‑first businesses

Compensation

• A competitive compensation package (base + equity) with bi‑annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo‑ai.progressionapp.com/
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• Work at one of the fastest‑growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.

Benefits

• Company‑wide performance reviews every 6 months
• Generous pay increases for high‑performing team members
• Equity top‑ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer‑matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in‑person
• We’ll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme
• And many more!

Welcoming everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio‑economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.

Seniority level

Associate

Employment type

Full‑time

Job function

Marketing and Sales