PPC Manager

Silverbear Ltd.; Birmingham; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A dynamic technology company in Birmingham is seeking a PPC Manager to lead their paid media strategy across a diverse portfolio. The role emphasizes driving revenue growth through effective PPC campaigns across various platforms such as Google and Bing. Candidates should have over 5 years of PPC experience, with strong analytical skills and proven budget management abilities. Ideal for someone commercially minded and looking to innovate within a growing team. This position is hybrid, requiring 2 days per week in office.

Qualifications

• 5+ years’ experience in PPC, including 2+ years in a senior or manager-level role.
• Proven track record managing large-scale, multi-brand PPC budgets.
• Deep platform expertise across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.

Responsibilities

• Develop and own a group-wide PPC strategy that aligns with brand-specific objectives.
• Lead end-to-end campaign management across Google, Bing, LinkedIn, and Meta.
• Manage large, multi-brand PPC budgets with accountability for spend efficiency.

Skills

Paid media strategy

Google Ads

Microsoft Ads

PPC campaign management

Analytical mindset

Education

Google Ads certification (or equivalent)

Job description

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Location:Birmingham (Hybrid - 2 days per week in office)
Reports to:Group Growth Marketing Lead

About the Role:

We’re looking for a PPC Manager to lead paid media strategy across our portfolio of 40+ software and payments brands. This is a high-impact role where you’ll own and evolve how we use PPC to drive revenue growth, improve ROI, and scale campaigns across multiple verticals.

You’ll bring strong hands‑on expertise across Google Ads, Microsoft Ads, and paid social, paired with a highly analytical mindset. Working closely with our Growth, RevOps, and Marketing teams, you’ll ensure that every pound spent is tied to measurable commercial outcomes.

Key Responsibilities

• Develop and own a group‑wide PPC strategy that aligns with brand‑specific objectives and growth goals.
• Lead end‑to‑end campaign management across Google, Bing, LinkedIn, Meta, and other platforms.
• Manage large, multi‑brand PPC budgets with accountability for spend efficiency, ROI, and CPL.
• Drive continuous testing, optimisation, and automation, leveraging AI and data‑led insights.
• Partner with RevOps to design dashboards connecting paid activity to pipeline, revenue, and LTV.
• Stay ahead of industry shifts and algorithm updates, adapting strategy to generative and AI‑driven search trends.
• Collaborate with SEO, content, and product marketing to deliver fully integrated demand generation campaigns.

About You

• 5+ years’ experience in PPC, including 2+ years in a senior or manager‑level role.
• Proven track record managing large‑scale, multi‑brand PPC budgets—ideally in B2B software, SaaS, or payments.
• Deep platform expertise across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Highly data‑driven, with strong analytical skills and experience working with reporting dashboards.
• Google Ads certification (or equivalent) preferred.
• Commercially minded, curious, adaptable, and collaborative.

Why ClearCourse?

ClearCourse is a fast‑growing collective of over 40 leading software and payments companies. We empower over 20,000 customers worldwide through innovative, industry‑specific technology and embedded payments solutions.

With over 900 employees, we’re united by a shared mission: to help our customers build great businesses. We foster collaboration, innovation, and growth, both for our customers and our people.