Pay-Per-Click Manager

PHS Group plc; Barnsley; On-site; GBP 34,000 - GBP 40,000; Full time

Job summary

A leading healthcare solutions provider is seeking a PPC Manager to own and accelerate their paid search strategy. The ideal candidate will have over 4 years of experience managing successful PPC campaigns across platforms like Google Ads and Microsoft Ads. Responsibilities will include optimizing campaigns, conducting keyword research, and closely monitoring performance metrics. This full-time role in Barnsley also offers a competitive salary of £40k plus bonuses and valuable perks including holiday schemes and free access to a Virtual GP.

Benefits

Competitive Base Salary

Buy / Sell Holiday Scheme

Company Pension Scheme

Ongoing Training & Development

PHS Perks: Access discounts at over 800 retailers

Free access to Virtual GP

On-site Free Parking

Qualifications

• 4+ years of experience in managing paid search campaigns.
• Proven success in managing PPC campaigns.
• Strong analytical skills with the ability to interpret data.

Responsibilities

• Develop, manage, and optimize PPC campaigns across various platforms.
• Conduct keyword research and competitor analysis.
• Monitor performance metrics and adjust bids and budgets.

Skills

Paid search campaign management

Google Ads

Microsoft Ads

Analytics tools

Copywriting

A/B testing

Conversion rate optimization

Tools

Google Analytics

Looker Studio

Job description

Pay- Per-Click (PPC) Manager

Reports to: Head of Ecommerce
Location: Countrywide Healthcare Office - Barnsley, Yorkshire

Full Time / Permanent 37.5 hours per week

Role Overview:

We’re looking for a results‑driven PPC Manager to take full ownership of our paid search strategy and help accelerate our digital growth within the B2B and B2C sectors. If you’re passionate about performance marketing, thrive in a fast‑paced environment, and enjoy combining data with creativity, this role gives you the freedom to make a real impact.

Key Responsibilities:

• Develop, manage, and optimise PPC campaigns across Google Ads, Microsoft Ads, and paid social platforms
• Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities
• Monitor daily performance metrics and adjust bids, budgets, and targeting to improve ROI
• Create compelling ad copy, test variations, and manage creative performance
• Build and maintain campaign structures that support scalability and efficiency
• Track and report on KPIs such as CPA, ROAS, CTR, and conversion rate
• Collaborate with content, design, and wider marketing teams to align messaging and landing pages
• Implement A/B tests across ads and landing pages to improve performance
• Stay up to date with platform updates, industry trends, and emerging PPC strategies
• Manage monthly budgets, forecast performance, and create reports from this
• Ensure accurate tracking through Google Analytics, Tag Manager, and conversion pixels

What We’re Looking For:

• 4+ Years experience in managing paid search campaigns for a vast portfolio of products
• Proven experience managing PPC campaigns with measurable success
• Strong understanding of Google Ads, Microsoft Ads, and paid social platforms
• Confident with analytics tools such as Google Analytics, Looker Studio, or similar
• Excellent numerical and analytical skills with the ability to interpret data and make strategic decisions
• Strong copywriting skills and an eye for high‑performing creative
• Experience with A/B testing and conversion rate optimisation
• Ability to manage budgets effectively and forecast performance
• Highly organised, detail‑oriented, and comfortable managing multiple campaigns
• A proactive mindset with a passion for continuous improvement
• Bonus: experience with e‑commerce, lead generation funnels, or marketing automation tools

What You’ll Receive in Return:

• Competitive Base Salary: £40k plus bonus package
• Buy / Sell Holiday Scheme
• Company Pension Scheme
• Ongoing Training & Development
• PHS Perks: Access discounts at over 800 retailers
• Free access to Virtual GP for you and your household
• On-site Free Parking

Why Join Countrywide Healthcare?

We’re a trusted name in the care sector, with a reputation for quality, service, and innovation. As part of the PHS Group, you’ll be part of a business that values ambition, collaboration, and doing the right thing—always. This is a unique opportunity to grow your career with a company that genuinely cares about its people, its customers, and the difference we make every day. Based in the Barnsley area for over 29 years, Countrywide Healthcare are the leading specialist of healthcare consumables and equipment to the care sector and public. The business has an unrivalled reputation and has enjoyed fantastic sales growth to £38m in our last financial year.

At Countrywide, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination. Please let us know if we need to make any reasonable adjustments for you during the recruitment process.