PPC Executive

Quantuma Advisory Limited; Bolton; On-site; GBP 30,000 - 40,000; Full time

Job summary

A professional services group in Bolton is seeking a motivated PPC Executive to enhance their paid advertising strategy. The role requires at least 2 years of experience managing PPC campaigns, a proactive attitude, and strong analytical skills. The ideal candidate will manage campaigns across Google Ads and Microsoft Advertising, driving high-quality leads and supporting business objectives. This position includes collaborative opportunities with the marketing team, focusing on data-driven decision-making.

Benefits

Opportunity to work across various businesses

Qualifications

• Minimum of 2 years’ experience managing PPC campaigns (agency or client side).
• Proactive, self-motivated individual with a strong drive to take initiative.
• Confident analysing data to inform decisions and improve performance.

Responsibilities

• Build, manage and optimise PPC campaigns across Google Ads and Microsoft Advertising.
• Conduct thorough keyword research and competitor analysis.
• Write clear, effective ad copy consistent with brand guidelines.

Skills

PPC campaign management

Google Ads

Microsoft Advertising

Google Analytics (GA4)

Data analysis

Education

Google Ads Certification

Tools

Google Ads Editor

Microsoft Advertising Editor

Google Tag Manager

Job description

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Please note this role will require at least 1 day per week in our Bolton or Manchester office

About K3 Capital Group

K3 Capital Group is a multi-disciplinary and complementary group of professional services businesses advising UK SMEs, with some operations overseas. We are committed to delivering exceptional results for our clients through expert advice and a collaborative approach.

As our marketing team continues to grow, we are seeking a capable and motivated PPC Executive to help enhance our paid advertising strategy and support our ambitious growth plans.

Role Overview

We are looking for a PPC Executive with at least 2 years’ experience managing paid search campaigns. You will be responsible for planning, executing and optimising PPC activity across Google Ads, Microsoft Advertising and other platforms, helping us to drive high-quality leads, improve return on investment, and support wider business objectives.

Key Responsibilities

• Build, manage and optimise PPC campaigns across Google Ads, Microsoft Advertising and other relevant channels
• Set up and manage other campaign types including Display, YouTube/Video, and Remarketing
• Conduct thorough keyword research and competitor analysis
• Write clear, effective ad copy consistent with brand guidelines
• Monitor budgets, bids and daily campaign performance
• Use Google Analytics (GA4) to track, measure and optimise campaign performance
• Run experiments and implement A/B tests for ads and landing pages
• Analyse results and produce insightful, actionable reports
• Support the set‑up and management of conversion tracking
• Work collaboratively with the wider marketing team to ensure PPC aligns with SEO, content and overall strategy

Qualifications

• Minimum of 2 years’ experience managing PPC campaigns (agency or client side)
• Proactive, self‑motivated individual with a strong drive to take initiative
• Proven ability to plan, segment and build PPC campaigns from scratch
• Strong working knowledge of Google Ads, Microsoft Advertising and Google Analytics (GA4)
• Experience using Google Ads Editor and Microsoft Advertising (Bing) Editor tools
• Confident analysing data to inform decisions and improve performance

Requirements

• Google Ads Certification
• Experience with Google Tag Manager and conversion tracking
• Familiarity with other paid channels (e.g. Display, YouTube/Video, Paid Social)
• Experience using reporting tools such as GA4, Google Looker Studio etc
• Experience managing B2B campaigns
• Preferable experience with WordPress to build landing pages

Benefits

The chance to work across a portfolio of professional services businesses with varied audiences and budgets.