Performance Creative Manager

Ettravel; City of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading digital health company in the UK is seeking a Creative Strategist (Video) to develop strategic creative concepts for paid video campaigns. The successful candidate will analyze performance data and guide creative teams to produce impactful content. This role requires strong marketing experience, excellent communication skills, and a data-driven mindset. The company offers competitive salary, flexible working, and a commitment to diversity and inclusion.

Benefits

Competitive salary

Paid holiday and sick leave

Enhanced parental leave

Flexible office + home working

5-week fully paid sabbatical

Health and wellbeing perks

Qualifications

• 2+ years in performance marketing or creative strategy roles.
• Portfolio showing data-driven creative concepts.
• Familiarity with creative production workflows.
• Understanding of paid social creative performance.

Responsibilities

• Developing strategic creative concepts for paid video campaigns.
• Analysing performance data to identify insights.
• Writing clear creative briefs for the team.
• Guiding the creative process from concept to execution.

Skills

Performance marketing

Creative strategy

Data-driven decision making

Strong communication skills

Fluency in English

Project management tools

Curiosity for trends

Tools

Jira

Confluence

Google Workspace

Job description

Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 and we're not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health AI-powered, privacy-first, clinically backed to help our users know their body better.

The job

We're looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don't just get noticed they move people. This isn't a video editing role it's about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.

You’ll sit at the intersection of data, psychology, and storytelling analysing what works, ideating what's next, and directing others to bring it to life.

You’ll Be Responsible For

• Developing strategic creative concepts for paid video campaigns across social platforms
• Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
• Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
• Partnering with UA and growth teams to test hypotheses and scale what performs
• Reviewing and optimising creative iterations ensuring every asset aligns with brand and business goals
• Spotting patterns, trends, and cultural moments to inform future campaigns
• Guiding the creative process end-to-end, from concept through to execution and analysis

Your Experience

Must-have

• 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)
• A portfolio showing data-driven creative concepts that delivered measurable results
• Deep understanding of paid social creative performance and testing methodologies
• Strong communication skills able to translate insights into compelling creative directions
• Fluency in English and a natural ability to craft ideas for a global (especially US) audience
• Familiarity with creative production workflows, without needing to be hands-on in editing tools
• Proficiency with project management tools (Jira, Confluence, Google Workspace)
• Curiosity for new formats, cultural trends, and emerging AI creative tools
• An obsession with results

Nice-to-have

• Familiarity with budgeting and resource allocation for creative projects
• Experience working collaboratively with creative partners (writers, motion designers, video editors)

What Success Looks Like

• Growth in video creative's contribution as a driver of paid UA success
• Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
• Tangible impact on overall paid UA campaign growth and ROI

How We Work

We're a mission-led, product-driven team. We move fast, stay focused and take ownership from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You'll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What You'll Get

• Competitive salary and annual reviews
• Opportunity to participate in Flo's performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

At Flo, hiring is based on merit, skill and what you bring to the role nothing else. We're proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.