Parts Advisor

Alliance Automotive Group; Reading; On-site; GBP 25,000 - 30,000; Full time

Job summary

A leading automotive parts supplier is seeking a Parts Advisor in Reading, England. In this role, you will engage with customers through phone orders and outbound calls to enhance sales and maintain relationships. Ideal candidates are punctual, organised, and possess excellent communication and empathy skills. The position comes with multiple benefits, including exclusive discounts, career progression opportunities, and a performance-based bonus.

Benefits

Exclusive discounts via the AAG Benefits App

Opportunities for career progression

Free pension advice

Health and wellbeing tools

Performance-based bonus

Discount on car parts

Qualifications

• Punctual, organised, and efficient while working towards deadlines.
• Pro-active and enthusiastic when interacting with customers.
• Able to demonstrate empathy towards customers.

Responsibilities

• Taking orders over the phone and upselling to increase invoice value.
• Outbound calling to raise customer awareness and achieve higher sales.
• Building long-term rapport with local customers.
• Actively promoting offers and discounts.

Skills

Excellent communication skills

Proactive customer interaction

Organizational skills

Empathy towards customers

Job description

NAPA Auto Parts - Commercial is a leading provider of premium parts, tools, and equipment catering specifically to commercial vehicle (CV) mechanics and repair professionals. Operating within the globally recognised NAPA network, which includes over 6,000 locations worldwide, NAPA Auto Parts UK & Ireland leverages a century of industry expertise and a strong reputation for quality, reliability, and service excellence.

With over 36 dedicated CV locations throughout the UK and Ireland, NAPA Auto Parts delivers an extensive range of products from top original equipment manufacturers (OEMs), OE‑matched suppliers, and exclusive brands through NAPA Auto Parts – Commercial. These offerings serve CV repair centres, national retailers, and emergency service fleets, ensuring commercial vehicles are maintained to the highest standards. Learn more at https://linktr.ee/napaautopartsuk_ireland.

We are currently looking for a Parts Advisor to join our team.

As Parts Advisor you will be involved in all areas of the branch and its operation however your focus will be maintaining and expanding the local customer base.

Responsibilities

• Taking orders over the telephone, upselling to increase invoice value.
• Outbound calling to raise customer awareness and achieve higher sales.
• Building long‑term rapport with local customers.
• Actively promote offers, discounts and customer competitions.
• Limiting credits and returns by ordering and sending the right parts, first time.

Qualifications

• Punctual, organised, and efficient whilst working towards deadlines.
• Pro‑active and enthusiastic when speaking with customers.
• Able to demonstrate empathy towards customers.
• Professional and possess excellent communication skills.

Benefits

• An opportunity to join a global brand and market leader.
• Exclusive discounts and cashback from 1000s of major retailers and grocers via the AAG Benefits App, including Tesco, Boots and Just Eat.
• Opportunities for career progression and bespoke training.
• Free pension advice from our standard pension provider.
• Free access to Health, Wellbeing and Financial tools.
• Potential to earn a performance based bonus, paid monthly.
• Discount on car parts.

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Alliance Automotive Group is an equal opportunities employer.