Paid Social Manager

Indigo Lune LTD; Metropolitan Borough of Solihull; On-site; GBP 45,000 - 60,000; Full time

Job summary

A growing jewellery brand is seeking a Paid Social Manager to drive performance marketing efforts. You will own strategy development, campaign optimization, and work closely with leadership to achieve business goals. The ideal candidate has proven experience in paid social advertising across Meta platforms and strong analytical skills to track performance. This role offers a unique opportunity to shape the brand's marketing future in a dynamic environment.

Qualifications

• Experience across Meta platforms (Facebook, Instagram) is essential.
• Ability to track results against forecasts is important.
• Experience with non-Meta channels like TikTok and YouTube is a plus.

Responsibilities

• Own and evolve the paid social performance marketing strategy.
• Manage the full funnel across paid social and search.
• Drive analytics and provide actionable insights to stakeholders.

Skills

Proven experience leading Paid Social strategy

Experience with Google Ads

Strong analytical skills

Performance-led mindset

Excellent communication skills

Tools

Excel

Google Analytics

Attribution tools

Job description

Overview

Role: Paid Social Manager

Location: Solihull, UK.

The Indigo Lune team is growing, and we’re looking for an expert in performance marketing who’s passionate, self-motivated, and commercially switched on. You’ll need to bring a strong analytical and strategic mindset, with hands-on experience planning, delivering, and optimising high-impact paid social campaigns.

Indigo Lune is Lounge’s sister brand and an exciting start-up making waves in the jewellery world. Vibrant, dynamic, and fast-growing, we’re on a mission to become a leading name in the industry. From statement rings and chic necklaces to elegant bracelets and unique hand chains, we pride ourselves on crafting jewellery that truly stands out. As a smaller, closely-knit team, Indigo Lune offers a unique opportunity to make a real impact and help shape the future of the brand.

This is a standalone role and a key hire for us, you’ll be the first person dedicated to Paid Social, with the opportunity to build the strategy, shape best practices, and lay the foundations for how we scale performance marketing long-term. You’ll work closely with our Leadership team to own Paid Social end-to-end.

What you’ll do at Indigo Lune

• Own and evolve Indigo Lune’s performance marketing strategy, ensuring it aligns with our wider business goals and growth targets.
• Strategically plan, implement and continuously optimise paid social campaigns across key platforms to maximise performance and return.
• Manage the full funnel across paid social and search, from ideation through to execution and reporting.
• Take full ownership of campaign budgets, ensuring spend is effectively allocated and managed to deliver strong revenue and ROI.
• Drive a culture of test, learn, and optimise across social, messaging and creative.
• Analyse performance and provide clear, actionable insights and recommendations to key stakeholders.
• Develop engaging, localised copy and targeting strategies that translate data into commercial and creative impact.
• Stay ahead of platform updates and industry trends, bringing relevant insights and new opportunities into the business.
• Explore and scale emerging paid channels (e.g. TikTok, Pinterest, YouTube) to diversify and grow our performance mix.
• Navigate attribution challenges (post-iOS14 and beyond), using the right data to inform spend and scale efficiently.
• Use tools and automation where possible to improve campaign efficiency, reporting, and budget pacing.
• Partner with leadership to ensure paid social strategy supports wider brand and commercial objectives.

We’d love it if you have

• Proven experience leading Paid Social strategy, particularly across Meta platforms (Facebook, Instagram).
• Experience with Google Ads (Search, Shopping, Display).
• A blend of strategic thinking and hands-on delivery, someone who’s happy to roll up their sleeves and build from scratch.
• Strong analytical skills with confidence in Excel, Google Analytics, attribution tools and reporting dashboards.
• A performance-led mindset and ability to track and report results confidently against forecasts.
• Experience testing and scaling non-Meta channels (e.g. TikTok, YouTube, Pinterest).
• Familiarity with feed management and automation tools to streamline workflows.
• Commercial acumen and the ability to think about Paid Social as a driver of wider business impact.
• Passion for creative testing, someone who understands the role of content in performance.
• A curious, self-starting mindset, someone excited by the idea of building something from the ground up.

Excellent communication and collaboration skills, able to work cross-functionally and influence stakeholders at all levels.