Paid Performance Manager

GFL Environmental Inc.; City of London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Une agence de marketing recherche un Responsable Performance Payante pour gérer des campagnes digitales, analyser des résultats et superviser une équipe. Le candidat idéal aura au moins 3 ans d'expérience dans un environnement d'agence, avec une expertise en Google Ads et en Amazon Ads. Ce poste est basé à Londres et requiert de fortes compétences en communication ainsi qu'une passion pour le marketing digital.

Benefits

Opportunités de développement professionnel

Environnement collaboratif

Qualifications

• Minimum de 3 ans d'expérience en performance marketing, idéalement en agence.
• Expérience avec des clients de niveau entreprise et des budgets importants.
• Compétences en gestion de campagne et en optimisation.

Responsibilities

• Gérer et optimiser des campagnes de performance payante pour les clients.
• Analyser les résultats et fournir des recommandations stratégiques.
• Encadrer et développer une équipe de performance.

Skills

Gestion de comptes clients

Analytique

Gestion de campagne

Communication

Education

Formation supérieure en marketing ou domaine connexe

Tools

Google Ads

Amazon Ads

Google Analytics

Excel

Job description

**Agence :**Havas Media Group**Description du poste :**The Channel Expertise Manager is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery.**PAID PERFORMANCE MANAGER**Reporting To: PAID PERFORMANCE DIRECTOROffice Location: HKX Building, 3 Pancras Square, Kings Cross, N1C 4AG**ABOUT HAVAS MARKET:**We are Havas Market, part of the Havas Media Network. We believe in in the fusion of commerce and performance to drive limitless performance. We break down barriers between commerce and performance to build cohesive multichannel purchase experiences that powerfully combine tech and human flair.Havas Market expertise spans four core specialist services: paid media (PPC, paid social, shopping international), commerce (Amazon, Marketplaces, Retail Media, social commerce), owned (SEO, CRO, content, creative, localisation) and earned (digital PR, social).We help clients to* **Connect with the human behind the click** – we harness human-led planning and technology to create experiences that connect more deeply and drive superior digital performance.* **Capture meaningful metrics that matter** – we focus on meaningful results that drive business impact, not just superficial metrics, ensuring client strategy delivers real commercial success.* **Combine curious minds and powerful technology** – we turn data into actionable insights, all powered and delivered by cutting-edge technology, giving clients a competitive edge in market.**THE ROLE:**As a Paid Performance Manager, you will be a performance specialist with extensive search management experience across Google and Amazon, with strong client facing skills. You will lead a portfolio of our key accounts within Havas Market’s digital performance team. These clients predominantly sit in the FMCG and Retail sector.The principal elements of the role will be campaign implementation, analysis, optimisation, delivery and evaluation across paid search on Google and Amazon. This includes all relevant formats, such as Performance Max and Shopping, as well as Sponsored Product, Sponsored Brand and Video and Sponsored Display.Working alongside the Paid Performance Director on your clients, you will also have a chance to heavily influence strategy and lead on the implementation of innovative, new solutions for your clients.You will manage 1-2 Paid Performance Executives or Senior Executives in the pursuit of performance excellence across your client set.There will be a heavy client facing element to this role, as you’ll be required to lead weekly calls/meetings and lead on or parts of larger monthly and quarterly meetings, with the support of your line manager. As such, it’s essential you feel comfortable with clients, have strong communication skills, as well as a proactive attitude and a real hunger for success.You will also need to support your line manager on new business and PR opportunities, as and when these come in. This will take the form of research, analysis, assisting in strategy and narrative etc., and helping to push the Havas Market name more widely as we look to scale.**DESIRABLE SKILLS AND EXPERIENCE:*** At least 3+ years’ experience within a Performance remit, ideally within an agency environment.* Proven experience of working with enterprise level clients and large budgets (£1 million+) in paid search, on Google and Amazon.* Extensive experience and proven certification across Google Ads, Microsoft Ads, Google Analytics, SA360 and Amazon Ads (alongside any other relevant bid tech, i.e. Pacvue, Skaii).* Experience and up to date knowledge competitor tools (SimilarWeb, Helium 10, Jungle Scout etc.)* Excellent knowledge of industry tools and latest technologies.* Must be able to communicate well, interpret Performance marketing to clients and manage client expectations.* Good numeracy skills with strong knowledge/ experience of MS Excel.* Passion for, and a wide understanding of, all aspects of digital media.* Management experience is desirable but not essential.* Strong time management skills and ability to prioritise workload across your direct reports.* Excellent communicator – written and verbal, with the ability to present confidently.* Ability to work under pressure.* Thorough attention to detail.**KEY RESPONSBILITIES:****Capability (specialism, technical knowledge)*** Being responsible and accountable for the creation and management of paid search campaigns to effectively deliver client objectives and targets.* Being a technical lead and point of authority on paid search, shopping, performance max and AMS and Criteo (Criteo experience is desired but not critical).* Oversee and manage optimisation of campaigns through utilisation of bid management tools to deliver on-going paid performance.* Drive best practice on your client(s), and through your team; specifically, improving the quality of campaign delivery, innovation and automation.* Developing and planning holistic paid performance strategies largely independently, but with the support of your line manager where required.* Overseeing and/or executing the optimisation of campaigns, both manual and automated, utilising the full breadth off tools and technologies at your disposal (bid management tools, scripts, external technology etc.).* Developing a rich understanding of your clients’ audience and the consumer journey for their vertical, always striving to deliver richer insight to clients.* Helping to drive innovation and creative solutions for clients, ensuring media firsts and beta participation where possible.**Management (people and development)*** Independently manage personal development plans for all direct reports, ensuring SMART objectives are set.* Develop paid search expertise, tech knowledge and all-round skill set of your direct reports.* Provide regular support and advice to help progress direct reports.* Provide clear and defined roles and responsibilities for each position in your team – work with your line manager to ensure you have an accurate role breakdown.#LI-PH1**Type de contrat :**CDI**Vous intégrerez une entreprise garantissant l'égalité des chances et qui valorise la diversité.**Si vous ne trouvez pas de poste correspondant à votre profil, vous pouvez toujours nous envoyer votre CV.Veuillez cliquer sur le lien ci-dessous .**Havas**Fondé à Paris en 1835, Havas est l’un des plus grands groupes de communication au monde, avec plus de 22 000 collaborateurs dans plus de 100 pays, qui partagent une seule et même mission : make a meaningful difference au service des marques, des entreprises, et de la société dans son ensemble. Havas a développé un modèle d’agences totalement intégré, regroupant tous les métiers de la communication. Les équipes des trois divisions Creative, Media, et Health & You, travaillent avec agilité et en parfaite synergie pour accompagner leurs clients dans leur transformation positive, en leur apportant des solutions sur mesure, porteuses de sens et s’inspirant des métiers de l’entertainment.**Life at Havas**Nous sommes très fiers de notre famille Havas. Elle est composée de personnalités uniques, qui enrichissent leur travail avec leurs idées et leurs passions. L’esprit d’équipe est au cœur de notre fonctionnement et les Havas Villages constituent nos espaces de travail. Nous encourageons nos collaborateurs à saisir les multiples opportunités d’évolution au sein du groupe, que ce soit par une formation dans une agence locale, par la création d’un projet spécifique ou par la participation à l’un de nos programmes mondiaux de développement, uniques en leur genre.**Havas Creative Network**Chez Havas, nous pensons que la créativité n’est pas seulement une description de notre activité, mais qu’elle fait partie de l’ADN de nos agences. Notre réseau créatif rassemble certaines