Marketing Scientist (DR/Performance)
S.N.A.P. (SPECIAL NEEDS ADVENTURE PLAYGROUND) LTD
London, England, United Kingdom
Snap Inc is a technology company dedicated to empowering people to express themselves, live in the moment, learn about the world, and have fun together. Our products include Snapchat, Lens Studio, and Spectacles.
The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve measurable growth through advertising on Snap.
What You’ll Do
- Be the primary driver of performance improvement across advertisers through a mix of learning‑agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping.
- Lead measurement, research, and learning plans for key DR/Performance‑focused clients in support of their media objectives and the long‑term growth of the partnership.
- Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals.
- Work closely with Product and R&D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team.
- Lead the scoping and development of custom multi‑study meta analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media.
- Build measurement capability and advocacy across your verticals and with cross‑functional partners.
Knowledge, Skills & Abilities
- Ability to structure and conduct analyses to generate insight and recommendations.
- Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders.
- Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem.
- Subject matter expertise in at least one of the following areas: causal inference modeling, econometric modeling, conversion lift testing, geo‑lift testing, or sales lift analysis.
- Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data‑mining techniques.
- Proficiency with advanced analytical tools (e.g., SQL, R, SAS).
- Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling.
- Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value proposition of Snap.
- A strong understanding of Snapchat and the digital advertising and measurement ecosystem.
Minimum Qualifications
- Bachelors degree in a quantitative or business field or equivalent years of experience.
- 3+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company.
- Experience with ads measurement.
Preferred Qualifications
- Advanced degree in business, math, economics, engineering or a related field.
- Direct work experience with top performance advertisers.
- Experience with ads measurement for one or more of the following verticals: ecommerce, retail, technology, telecoms.
- Experience building and influencing client or partner relationships.
Accommodations
If you have a disability or special need that requires accommodation, please provide us some information (https://docs.google.com/forms/d/e/1FAIpQLScV7t31iR3yYR9ztGDHJpbvL63svWpb6s0afkBkLEjGnDx4Kg/viewform).
Equal Opportunity Employer Statement
Snap is proud to be an equal opportunity employer, and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Benefits
We offer paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success!