Marketing Programme Manager

DE; Maidenhead; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the coffee industry seeks a Marketing Programme Manager to drive marketing excellence and achieve commercial goals. The role involves managing brand planning processes, facilitating decision-making, and supporting cross-functional teams in a fast-paced environment.

Qualifications

• Minimum of 3 years P2M experience in FMCG.
• Highly autonomous with a 'can do' attitude.

Responsibilities

• Lead the UK/I integrated brand planning process.
• Coordinate brand inputs for global planning calendar.
• Manage monthly Activation Forum and commercial processes.

Skills

Relationship-building

Cross-functional collaboration

Commercial acumen

Problem solving

Job description

Job Description

In this Marketing Programme Manager role, you will lead key commercial processes and forums to deliver marketing excellence and achieve our commercial goals throughout the year.

You will support the marketing team in activating their brand plans by leading Product to Market, Stage Gate, Brand Planning, and Activation forums and processes end to end across brands and channels (retail and out of home). Your focus will be on maximizing input excellence at each stage, facilitating critical decision-making, and creating the regular cadence required in this fast-paced environment.

As part of the Marketing Leadership Team, reporting directly to the Marketing Director, this is a highly visible and critical role requiring excellence in programme management. You will support brand teams and key cross-functional partners, line managing, coaching, and developing marketing talent, and contributing to marketing excellence at JDE Peets.

Responsibilities:

1. Lead the UK/I integrated brand planning process, ensuring cross-functional alignment and readiness for our annual conference.
2. Coordinate the timely submission of UK/I brand planning inputs for the global brand planning calendar and 36-month planning process.
3. Co-lead the monthly Activation Forum, managing the content calendar and coordinating inputs from Category, Shopper, and Sales teams.
4. Lead the first step of the monthly commercial process (M1), ensuring alignment of brand strategies and sufficiency of plans to meet commercial targets, including managing agendas, pre-reads, minutes, and performance tracking.
5. Lead the Stage Gate process for UK & I, coordinating agendas, pre-reads, minutes, and facilitating approval of brand activation plans for growth, managing an annual NPD tracker.
6. Chair the Product to Market monthly forum, ensuring timely delivery of innovation and renovation plans and activations.
7. Support marketing and finance teams in managing advertising and promotional expenditures.
8. Assist the Marketing Director in building the Annual Operating Plan (AOP), coordinating marketing inputs, and partnering with brand and finance teams for NPD forecasts.
9. Coordinate the Marketing Team meeting agenda, including quarterly offsites, supporting the Marketing Leadership Team to formalize key topics.
10. Line manage one direct report, aligning priorities and maximizing support within the broader brand teams.

Qualifications

Must have:

• Minimum of 3 years P2M experience in FMCG.
• Strong relationship-building and cross-functional collaboration skills.
• Good commercial acumen, highly autonomous, problem solver, with a “can do” attitude.

Nice to have:

• Experience in Brand Management, Innovation, Sales, or Category Management.

Additional Information

#li-hybrid

Company Description

It’s amazing what can happen over a cup of coffee! Coffee plays an important role in consumers' lives, from morning Americans to afternoon indulgences and home trends like Dubai chocolate latte. More cups of coffee are consumed each year than tea!

This role is crucial in helping us achieve our Mission: to become the most chosen coffee company, providing a coffee for every cup across the UK & Ireland. We are seeking a talented, passionate, and highly organized Programme Manager to support our teams in delivering marketing excellence through leading end-to-end processes and key forums.