MARKETING MANAGER (B2B HEALTHCARE)

zenrox; City of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A healthcare technology firm in the UK is seeking a Marketing Manager to build their B2B healthcare marketing function. The role involves developing strategies targeting NHS trusts and private hospitals while managing content creation and lead generation campaigns. Ideal candidates will have 4+ years of B2B marketing experience in healthcare and strong skills in LinkedIn marketing and SEO. The firm offers a foundational role with equity, a chance to shape strategy, and opportunities to lead a marketing team as they grow.

Benefits

Significant equity stake

Opportunity to shape brand positioning

Work with innovative AI technology

Qualifications

• 4+ years B2B marketing experience with proven lead generation track record.
• Strong understanding of healthcare sector marketing.
• Excellent writing skills for creating compelling content.
• LinkedIn marketing expertise, both organic and paid.
• SEO knowledge and experience in driving organic traffic.
• Data-driven approach to campaign optimization.
• Experience with marketing automation tools.
• Ability to manage multiple projects autonomously.

Responsibilities

• Develop and execute B2B healthcare marketing strategy.
• Create compelling content showcasing ROI and addressing pain points.
• Build and manage LinkedIn presence as primary channel.
• Develop lead generation campaigns through various channels.
• Implement SEO strategy for organic traffic.
• Manage website content and optimization.
• Plan and execute presence at industry events.
• Establish email marketing campaigns for lead nurturing.
• Analyze marketing performance and optimize campaigns.
• Coordinate PR and thought leadership activities.
• Align efforts with the sales team.

Skills

B2B marketing experience

Healthcare sector marketing

Writing skills

LinkedIn marketing

SEO knowledge

Data-driven campaign optimization

Marketing automation tools

Project management

Tools

CRM tools

Job description

About Zenrox

Zenrox Healthcare UK uses AI to transform medical equipment procurement. We deliver 15-20% cost savings and predictive intelligence to NHS trusts, private hospitals, and healthcare facilities across the UK through our ZenroxIQ platform.

The Opportunity

Build our B2B healthcare marketing function from the ground up. You'll develop brand awareness, generate qualified leads, and position Zenrox as the trusted procurement partner for UK healthcare facilities.

What You'll Do

• Develop and execute B2B healthcare marketing strategy targeting NHS trusts, private hospitals, GP surgeries, and care homes
• Create compelling content (case studies, whitepapers, blog posts, LinkedIn articles) demonstrating ROI and addressing procurement pain points
• Build and manage LinkedIn presence as primary B2B channel
• Develop lead generation campaigns (LinkedIn ads, content marketing, webinars, industry events)
• Implement SEO strategy to drive organic traffic from healthcare procurement searches
• Create sales enablement materials (pitch decks, one‑pagers, ROI calculators)
• Manage website content, landing pages, and conversion optimization
• Plan and execute presence at healthcare industry events and conferences
• Establish email marketing campaigns for lead nurturing and customer engagement
• Analyze marketing performance and optimize campaigns based on data
• Coordinate PR and thought leadership opportunities
• Work closely with sales team to align marketing and sales efforts

What You Bring

• 4+ years B2B marketing experience with proven lead generation track record
• Strong understanding of healthcare sector marketing (NHS, private hospitals)
• Excellent writing skills with ability to create compelling, authoritative content
• LinkedIn marketing expertise (organic and paid)
• SEO knowledge and experience driving organic traffic
• Data‑driven approach to campaign optimization and ROI measurement
• Experience with marketing automation and CRM tools
• Ability to work autonomously and manage multiple projects simultaneously

Ideal Background

• Healthcare technology, medical device, or clinical software marketing
• Experience marketing to NHS procurement teams or healthcare decision‑makers
• SaaS or marketplace platform marketing
• Previous role building marketing function at early‑stage startup
• Understanding of AI/ML products and explaining technical value to non‑technical audiences
• Content marketing and thought leadership experience

Why Join Zenrox

• ✓ Foundational marketing role with significant equity stake
• ✓ Shape brand positioning and marketing strategy from day one
• ✓ Market a product with clear, measurable value proposition
• ✓ Work with innovative AI technology solving real healthcare challenges
• ✓ Opportunity to build and lead marketing team as we scale

To Apply

Send your CV, link to your LinkedIn profile, and 2-3 examples of B2B content you've created to [e-mail] with subject line "Marketing Manager Application - [Your Name]"