Marketing Director

wagamama Limited; City of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading restaurant chain in the UK is seeking a Marketing Director to lead their marketing strategy and drive brand growth. The ideal candidate will have experience in retail or hospitality, strong leadership skills, and a proven track record in disruptive marketing. This role offers a competitive salary, hybrid work options, and exciting perks including a monthly food allowance and generous holiday.

Benefits

Competitive salary + car allowance

Flexible hybrid working

£200 monthly wagamama food allowance

25 days holiday plus bank holidays

Discounts across retail, hospitality & leisure

Family-friendly pay for expectant or adopting parents

Qualifications

• Experience working at a marketing-director level across retail, hospitality or similar.
• Proven track record in delivering commercially.
• Ability to connect with restaurant operations to bring the brand to life.

Responsibilities

• Craft communications across paid, owned, and earned channels.
• Lead best-in-class CRM & loyalty programme.
• Inspire and lead a team of 12 with 4 direct reports.

Skills

Disruptive marketing

Leadership skills

Integrated communications

Experience in retail or hospitality

Job description

Marketing Director

Location: Greater London, United Kingdom

Contract: 6 month Fixed Term Contract (FTC)

Work arrangement: Hybrid 3 days a week

Compensation: Competitive salary + car allowance

At wagamama, food is life 🥢 and we’re here to make every bite count. With over 165 restaurants across the UK (and growing fast) we’ve been dishing up vibrant, fresh Asian‑inspired flavours since ’92. It’s all about good food, good vibes, and good company 🍜🔥

What we need

A dynamic and innovative marketing director to lead our marketing strategy and drive brand growth. You will be responsible for crafting impactful communications and customer loyalty across paid, owned, and earned channels. As the leader of a talented team, you’ll oversee a best‑in‑class CRM & loyalty programme, ensuring sustained growth and enhancing customer lifetime value. We are looking for someone who is experienced in processes, ways of working, onboarding tools and onboarding new agencies/partners, and someone confident working with insights to align on metrics that matter!

What you’ll do

• Craft fame and footfall, driving communications across paid, owned and earned channels that convert to more visits for more occasions.
• Lead best‑in‑class CRM & loyalty programme with industry‑leading LTV & primary contributor to LFL growth YoYoY.
• Ensure wagamama are always easy to find and search digitally with a dominance of local search.
• Define and implement our in‑restaurant brand proposition ensuring we are a memorable moment for guests to connect, inspiring one more visit through what makes us famous (our food and our hospitality).
• Inspire and lead the team, creating the next generation of leaders.
• Lead a team of 12 with 4 direct reports, working hand‑in‑glove with peers – commercial strategy & insight director, creative director, head of international marketing – as the senior marketing leadership team.
• Key member of the wider business senior leadership team.

What you’ll need

• Experience working at a marketing‑director level across retail, hospitality or similar.
• Disruptive marketing, proven track record in delivering commercially.
• Experience in processes & ways of working.
• Impactful integrated communications ideas, relatable with restaurant operations – a must to bring brand to life through team members viewed as genuine brand ambassadors.
• Proven leadership skills.
• Ability to connect with restaurant operations to bring the brand to life.

Who you’ll be working with

• CMO
• Senior leadership team

What’s in it for you

• Competitive salary + car allowance.
• Flexible hybrid working (with option to work + eat from one of our restaurants!).
• Modern offices + culture to be proud of.
• £200 monthly wagamama food allowance – enjoy all your favourite dishes on us!
• 25 days holiday plus bank holidays – plenty of time to relax and recharge.
• Further discounts across retail, hospitality & leisure – perks that make life sweeter.
• Family‑friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents.

Seniority level

Director

Employment type

Temporary

Job function

Marketing

Industries

Marketing Services, Hospitality, and Restaurants