Lifecycle CRM Lead — Multi-Channel Campaigns & Retention

Medivet Group; Watford; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading pet healthcare provider in the UK is looking for a CRM Manager to shape and activate the customer lifecycle, from the first visit to becoming a loyal advocate. The ideal candidate will have deep experience in CRM strategy and execution, particularly in a B2C, multi-channel environment. Key responsibilities include managing a campaign performance roadmap and ensuring customer-centric communication across various touchpoints. Proficiency in Microsoft Dynamics CRM and GA4 is essential.

Qualifications

• Experience in a retention or lifecycle marketing role ideally in a B2C environment.
• Hands-on experience with campaign setup, automation, segmentation, and reporting.
• Ability to analyse and communicate CRM performance across engagement and commercial KPIs.

Responsibilities

• Shape and activate the customer lifecycle from first visit to loyal advocate.
• Manage a clear and prioritized roadmap to drive performance across campaigns.
• Support business goals while keeping the client/customer at the centre of every touchpoint.

Skills

CRM strategy and execution

Microsoft Dynamics CRM

Proficiency in GA4

Job description

A leading pet healthcare provider in the UK is looking for a CRM Manager to shape and activate the customer lifecycle, from the first visit to becoming a loyal advocate. The ideal candidate will have deep experience in CRM strategy and execution, particularly in a B2C, multi-channel environment. Key responsibilities include managing a campaign performance roadmap and ensuring customer-centric communication across various touchpoints. Proficiency in Microsoft Dynamics CRM and GA4 is essential.