Lead CRM Manager Marketing · Shoreditch ·

Chip Financial Ltd; City of London; On-site; GBP 60,000 - 65,000; Full time

Job summary

A fast-growing fintech company in London is seeking a Lead CRM Manager to enhance their in-house CRM studio. You will oversee campaign execution, manage a dedicated team, and collaborate with various departments to drive growth communications. The ideal candidate has deep expertise in Braze and a strong background in CRM production. This role offers a competitive salary, bonuses, and is perfect for someone passionate about innovation in FinTech.

Benefits

Competitive salary of £60,000 – £65,000

Performance-related bonuses up to 15%

Workplace pension scheme

Private medical insurance

Flexible working arrangements

28 days holiday

Annual training budget

Company laptop

Chip Fitness Benefit

Qualifications

• Proven experience in CRM production, ideally in a fast-paced environment.
• Hands-on knowledge of Braze, including Canvas and data structures.
• Ability to mentor and lead a small team effectively.

Responsibilities

• Lead the CRM Production Team, ensuring high-quality execution of campaigns.
• Own the build and deployment of growth campaigns in Braze.
• Implement a multi-stage QA framework to guarantee campaign effectiveness.

Skills

CRM production experience

Knowledge of Braze

Data handling skills (SQL, Liquid, JSON)

Leadership and mentoring

Attention to detail

Tools

Braze

SQL

Liquid

Job description

We’re looking for a Lead CRM Manager to build and run Chip’s in‑house CRM studio, a centre of excellence responsible for flawless campaign execution, world‑class QA and the technical optimisation of all growth‑related communications in Braze.

This is a senior, hands‑on leadership role. You’ll oversee the end‑to‑end delivery of our growth communications across email, in‑app, push and content cards, ensuring every message is built to the highest standard, delivered to the right audience and grounded in best‑practice technical set‑up. You’ll guide a small team, establish robust production workflows and drive continuous improvements across our build components and QA processes.

You’ll partner closely with Growth, Product, Data and Engineering, translating strategy into seamless execution, while ring‑fencing the wider CRM Team from operational and service comms work, allowing the team to focus exclusively on driving growth outcomes.

This is an exciting opportunity to shape the future of CRM at one of the UK’s fastest‑growing fintechs.

What you can expect to be doing:

Leadership & Ownership

• Lead and develop Chip’s dedicated CRM Production Team, overseeing workflow, prioritisation and team development.
• Translate growth strategies into precise, timely and technically flawless CRM execution.
• Establish and enforce best‑practice standards across build, execution and QA.

Execution Excellence

• Own the build, testing and deployment of all growth‑focused campaigns and automations in Braze.
• Design and maintain modular components, templates and naming conventions that enhance speed and consistency.
• Ensure every campaign meets strict technical, regulatory and performance requirements.

Quality Assurance & Deliverability

• Implement a rigorous multi‑stage QA framework covering logic, data, rendering, targeting and tracking.
• Partner with CRM Operations to ensure attributes, events and catalogues are reliable and scalable.

Optimisation & Innovation

• Identify opportunities to enhance the performance, efficiency or sophistication of our CRM output.
• Explore and implement new Braze features, integrations and technical advancements that elevate our growth communications.
• Drive A/B testing structure, documentation and optimisation frameworks across journeys and channels.

Cross‑functional Collaboration

• Work with Growth to interpret briefs and convert strategy into precise technical implementations.
• Provide clear communication around timelines, dependencies, blockers and delivery expectations.

What we’re looking for:

• Demonstrable experience in CRM production, operations or technical marketing – ideally in a high‑growth, data‑driven environment.
• Deep, hands‑on knowledge of Braze (certification a plus), including Canvas, Liquid, segmentation, catalogues and data structures.
• Strong understanding of CRM QA, deliverability principles and multi‑channel communication build processes.
• Confident working with data (SQL, Liquid, JSON, event structures) and partnering with technical teams.
• Proven ability to manage, mentor or lead a small team, with strong organisational and prioritisation skills.
• Detail‑obsessed, reliable and driven to build systems that scale.
• Curious, proactive and passionate about elevating the standard of CRM craft within an organisation.

What we’re really looking for:

Someone with a genuine interest in Chip and is excited about being part of a fast‑growing company and our mission to build the investment super‑app of the future.

We want a real person, with interests outside of work – you could be a dancer, a gamer, a musician, a parent, a hockey fan or even that one person that still writes Twilight fan‑fiction. Doesn’t matter to us.

At the interview stages, we will be looking for empathy, EQ, fun stories and the ability to smile even when things are tough.

Working Hours

• Monday to Thursday: 9:00 AM – 6:00 PM
• Friday: 8:00 AM – 4:00 PM (Start your weekend early!)

Enjoy a structured yet balanced workweek, with an early Friday finish to kickstart your weekend!

PERKS

• £60,000 – £65,000 per annum
• Discretionary performance‑related bi‑annual bonus of up to 10% (cash) and 5% (shares) based on your gross annual salary.
• Workplace pension scheme – We invest in your future with a workplace pension scheme, contributing 5% on earnings up to £50,000.
• Private medical insurance (medical history disregarded)
• Employee Assistance Programme
• Cycle to work scheme
• Season ticket loan
• Free ChipX subscription for UK‑based employees
• We are an equal‑opportunity employer and value diversity
• Flexible working arrangements
• 28 days holiday plus bank holidays, plus the days between Christmas and New Year
• Annual training budget for courses, workshops or conferences to help you advance your career.
• £30 per month Chip Fitness Benefit to suit your mental/physical wellbeing
• Company laptop
• Opportunity to have a huge impact on our product while fast‑tracking your knowledge, responsibility and skills in a high‑growth fintech startup

Our Interview Process

1. Video screen with someone from our Talent team
2. Video interview with the hiring manager
3. Short take‑home task
4. Final interview with SVP of Growth

About Chip

Chip’s mission is to make your life wealthy. We’re building the wealth super‑app of the future. An app to build your long‑term wealth across savings, investments and pensions. We use technology to break down barriers so users can invest like the ultra‑wealthy, giving them one simple place to manage, grow and protect their wealth.

The Sunday Times listed Chip as the 6th fastest growing tech company in Britain… and we’re not slowing down. Chip serves over 400,000 active customers and looks after over £6 billion in assets. These customers trust us to build the most amazing product we can, so working at Chip comes with real purpose.

Chip is being built by a fast‑growing team of designers, developers, customer service professionals, marketers, banking experts and entrepreneurs. Our funding story though is a little different. Chip is one of the most crowd‑funded businesses in Europe, having raised over £50 million from 29,000 investors over 9 years. Crowdfunding is in our DNA and only Brewdog has more investors than Chip.

Our Vision

To be the most personal digital wealth manager in the UK.

Who we are

Chip has a creative and diverse team of 180, from all different backgrounds and industries. We’re driven and passionate people, but no one takes themselves too seriously.

Our Values

Be ACCOUNTABLE

Everything you do matters, care about the end result, challenge the norm, disagree, yet commit to making it happen once a decision has been made, do the best job possible.

Be BOLD

Share our ambition and do your bit to achieve it, innovate: challenge the norm, break the mould and make it happen, set goals that truly align with our mission, do your best for our customers.

Be COLLABORATIVE

Work cross‑functionally – we win as a team, build strong relationships based on trust, treat others fairly and respectfully, hold others to account, be supportive and inclusive, have fun together.

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Note to Agencies

Chip does not accept unsolicited CVs from recruiters or employment agencies in response to any of our live roles on our career page. Chip will not consider or agree to payment of any referral compensation or recruiter fee relating to these unsolicited CVs. Chip explicitly reserves the right to hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited CVs, including those submitted to hiring managers, are deemed to be the property of Chip.