Influencer Marketing Manager

Applied Nutrition Ltd.; Liverpool; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading sports nutrition company in Liverpool is looking for an Influencer Manager to drive engagement and campaign success across social media platforms. The ideal candidate will have at least 2 years of experience in influencer marketing and a strong network of contacts within the industry. Responsibilities include managing campaigns from planning through execution, analyzing performance data, and collaborating across teams to ensure alignment with brand goals. This role requires a deep understanding of social media trends and excellent communication skills.

Qualifications

• Minimum 2 years of experience in Influencer Marketing.
• Strong network of influencer contacts with proven campaign execution.
• Excellent project management skills and ability to meet deadlines.

Responsibilities

• Manage and optimize influencer campaigns across multiple platforms.
• Build relationships with a diverse network of influencers.
• Track and analyze influencer performance and report findings.

Skills

Influencer Marketing Experience

Project Management

Social Media Trends Knowledge

Communication Skills

Analytical Skills

Tools

Influencer Management Tools

Job description

Applied Nutrition is Europe’s fastest-growing lifestyle and sports nutrition company. We formulate and produce lifestyle and sports nutrition supplements, grab and go snacks, energy drinks for professional athletes, fitness enthusiasts and the gym lifestyle community. We also produce pharmaceutical-grade health, wellbeing and beauty nutrition products.

Due to our rapid growth and continued expansion of our audience, we are looking for an Influencer Manager who is highly motivated and proactive. Reporting to The Head of Marketing, you will play a key role in supporting a variety of marketing activities across the team:

Strategic Planning & Development

• Identify and segment target audiences across social platforms, ensuring influencer strategies align with broader business and brand objectives.
• Conduct ongoing research into influencer, creator, and cultural trends to ensure the brand remains at the forefront of digital engagement.
• Define clear KPIs and ROI frameworks for influencer-led campaigns, from awareness and engagement to conversions and sales.

Influencer Campaign Management

• Lead the planning, execution and optimisation of influencer campaigns across TikTok, Instagram, YouTube, Twitch and emerging platforms.
• Manage influencer activations for key product launches, events and brand moments - from negotiation and contracts to creative briefing and content approvals.
• Working with social media manager to manage paid/organic influencer content amplification (e.g., Spark Ads, TikTok Creator Marketplace) to maximise reach and impact.
• Ensure all campaigns deliver on time, within budget, and exceed performance expectations.

Talent Relationships & Collaboration

• Build, nurture, and manage relationships with a diverse network of influencers, athletes, agents, and content creators - from nano and micro through to celebrity level.
• Collaborate cross-functionally with design, social and product teams to integrate influencer content seamlessly into multi-channel campaigns.
• Act as the key point of contact between influencers and the brand, ensuring brand values, tone of voice, and compliance (e.g., ASA/FTC guidelines) are upheld.

Analytics & Performance Reporting

• Track, measure, and analyse influencer performance using advanced analytics tools (reach, engagement, EMV, conversion rates, affiliate performance).
• Produce actionable reports for leadership, translating influencer impact into commercial outcomes.
• Stay ahead of social commerce trends and new creator economy opportunities to inform ongoing strategy.

Essential experience and skills:

• Minimum 2 x years of experience in Influencer Marketing.
• Strong network of influencer contacts and proven experience developing, managing and executing successful influencer campaigns (case studies and ROI to be shared).
• Strong understanding of influencer campaign analytics and reporting.
• Excellent project management skills.
• A passion for influencers, social media and a deep understanding of current trends.
• Experience with influencer management tools.
• Excellent communication and personal skills.
• The ability to work independently and as part of a team.